RT Journal Article
SR Electronic
T1 A Scientometric Study Of the <em>Journal of Advertising Research</em>
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 105
OP 117
DO 10.2501/JAR-2022-002
VO 62
IS 2
A1 Donthu, Naveen
A1 Lim, Weng Marc
A1 Kumar, Satish
A1 Pattnaik, Debidutta
YR 2022
UL http://www.journalofadvertisingresearch.com/content/62/2/105.abstract
AB The Journal of Advertising Research (JAR) is one of the leading journals that provides a forum for scholars and practitioners to share their latest findings on all facets of advertising. This article is a scientometric study that sheds light on the major contributors and research themes in JAR through a retrospection of the journal’s articles published between 1996 and 2019. The outcome of this retrospection highlights the prominence of practitioner contributions and reveals 10 major research themes in the journal. An online supplement offers scientometric maps that illustricate these findings in color.