Index by author

01 June 2019; volume 59, issue 2

  1. Benmamoun, Mamoun

    1. How Advertisers Can Target Arab E-Consumers More Effectively
      Mamoun Benmamoun, Nitish Singh, Rana Sobh
      Journal of Advertising Research Jun 2019, 59 (2) 171-184; DOI: 10.2501/JAR-2019-022

  2. Bleakley, Amy

    1. Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
      Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
      Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017

  3. Brettel, Malte

    1. How Do Human Attitudes and Values Predict Online Marketing Responsiveness?
      Stefan Scheuffelen, Jan Kemper, Malte Brettel
      Journal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021

  4. Donato, Paul

    1. Six-Second Advertisements On Television
      Henry G. Wolf, Paul Donato
      Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012

  5. Ellithorpe, Morgan E.

    1. Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
      Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
      Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017

  6. Ford, John B.

    1. What Do We Know About Segmentation and Targeting?
      John B. Ford
      Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018

  7. Fu, Hongyu

    1. Positive versus Negative Messaging In Discouraging Drunken Driving
      Lefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing Wang
      Journal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029

  8. Guido, Gianluigi

    1. Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising
      Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan
      Journal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030

  9. Hennessy, Michael

    1. Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
      Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
      Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017

  10. Hwang, Yoori

    1. Editorial Content In Native Advertising
      Yoori Hwang, Se-Hoon Jeong
      Journal of Advertising Research Jun 2019, 59 (2) 208-218; DOI: 10.2501/JAR-2018-019
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