Table of Contents

What We Know About TV in the Digital Age

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  Allocating Spending On Digital-Video AdvertisingA Longitudinal Analysis Across Digital and Television

  Nazrul I. Shaikh, Mahima Hada, Niva Shrestha

  Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
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  Revisiting the Relationship between Ad Frequency and Purchase IntentionsHow Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency

  Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. Walls

  Journal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
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  An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.Implications for Multicultural Media Planning And Media Measurement

  J. P. James, Tyrha M. Lindsey-Warren

  Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
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  Converting People-Meter Data From Per-Minute to Per-Second AnalysisA Statistical Model Offers a Closer Look At TV Ad Avoidance and Effectiveness

  Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo

  Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
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  Advertisements in DVR TimeThe Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs

  Bob Kent, Buffy N. Mosley, David A. Schweidel

  Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042