Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 March 2019; volume 59, issue 1

Editor's Desk

  • You have accessRestricted access
    What Do We Know About TV in the Digital Age?
    John B. Ford
    Journal of Advertising Research Mar 2019, 59 (1) 1-2; DOI: 10.2501/JAR-2019-006

Speaker's Box

  • You have accessRestricted access
    The Relationship between Fake News And AdvertisingBrand Management in the Era Of Programmatic Advertising and Prolific Falsehood
    Adam J. Mills, Christine Pitt, Sarah Lord Ferguson
    Journal of Advertising Research Mar 2019, 59 (1) 3-8; DOI: 10.2501/JAR-2019-007

Numbers, Please

  • You have accessRestricted access
    Why Knowledge Gaps in Measurement Threaten the Value of Television AdvertisingThe Best Available Screen For Brand Building Is at a Crossroads
    Artie Bulgrin
    Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008

What We Know About TV in the Digital Age

  • You have accessRestricted access
    Allocating Spending On Digital-Video AdvertisingA Longitudinal Analysis Across Digital and Television
    Nazrul I. Shaikh, Mahima Hada, Niva Shrestha
    Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
  • You have accessRestricted access
    Revisiting the Relationship between Ad Frequency and Purchase IntentionsHow Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency
    Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. Walls
    Journal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
  • You have accessRestricted access
    An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.Implications for Multicultural Media Planning And Media Measurement
    J. P. James, Tyrha M. Lindsey-Warren
    Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
  • You have accessRestricted access
    Converting People-Meter Data From Per-Minute to Per-Second AnalysisA Statistical Model Offers a Closer Look At TV Ad Avoidance and Effectiveness
    Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo
    Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
  • You have accessRestricted access
    Advertisements in DVR TimeThe Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs
    Bob Kent, Buffy N. Mosley, David A. Schweidel
    Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042

Articles

  • You have accessRestricted access
    Strategies for Creating Successful Soundless Video AdvertisementsSpeaking Volumes Through Silence
    Colin Campbell, Erin Pearson
    Journal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
  • You have accessRestricted access
    Impact of Media Context On Advertising MemoryA Meta-Analysis Of Advertising Effectiveness
    Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. Reid
    Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 59 (1)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Editor's Desk
  • Speaker's Box
  • Numbers, Please
  • What We Know About TV in the Digital Age
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • When Brands Go Dark
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Impact of Media Context On Advertising Memory
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use