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The Ancient History of Advertising: Insights and Implications for Practitioners

What Today's Advertisers and Marketers Can Learn from Their Predecessors

Fred K. Beard
DOI: 10.2501/JAR-2017-033 Published 1 September 2017
Fred K. Beard
University of Oklahoma,
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  • For correspondence: fbeard@ou.edu
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Article Information

vol. 57 no. 3 239-244
DOI 
https://doi.org/10.2501/JAR-2017-033

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 5, 2017.

Copyright & Usage 
© Copyright 2017 The ARF. All rights reserved.

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Vol 57 Issue 3

Journal of Advertising Research: 57 (3)
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The Ancient History of Advertising: Insights and Implications for Practitioners
Fred K. Beard
Journal of Advertising Research Sep 2017, 57 (3) 239-244; DOI: 10.2501/JAR-2017-033

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The Ancient History of Advertising: Insights and Implications for Practitioners
Fred K. Beard
Journal of Advertising Research Sep 2017, 57 (3) 239-244; DOI: 10.2501/JAR-2017-033
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    • INTRODUCTION
    • BRANDING AND ADVERTISING ACROSS THE CENTURIES
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More in this TOC Section

  • The Accountability Crisis In Advertising and Marketing
  • Cultivating Appreciation Of Hedonic Products
  • Straight to the Heart Of Your Target Audience
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