%0 Journal Article %A Fred K. Beard %T The Ancient History of Advertising: Insights and Implications for Practitioners %B What Today's Advertisers and Marketers Can Learn from Their Predecessors %D 2017 %R 10.2501/JAR-2017-033 %J Journal of Advertising Research %P 239-244 %V 57 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/57/3/239.full.pdf