PT  - JOURNAL ARTICLE
AU  - Fred K. Beard
TI  - The Ancient History of Advertising: Insights and Implications for Practitioners
AID  - 10.2501/JAR-2017-033
DP  - 2017 Sep 01
TA  - Journal of Advertising Research
PG  - 239--244
VI  - 57
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/57/3/239.short
4100  - http://www.journalofadvertisingresearch.com/content/57/3/239.full
SO  - J Advert Res2017 Sep 01; 57