Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

More articles from Speaker's Box

  • You have access
    The Accountability Crisis In Advertising and Marketing
    David W. Stewart
    Journal of Advertising Research Dec 2019, 59 (4) 385-390; DOI: 10.2501/JAR-2019-042
  • You have access
    Cultivating Appreciation Of Hedonic Products
    Kathryn A. Latour
    Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033
  • You have access
    Straight to the Heart Of Your Target Audience
    Davide C. Orazi, Greg Nyilasy
    Journal of Advertising Research Jun 2019, 59 (2) 137-141; DOI: 10.2501/JAR-2019-020
  • You have access
    The Relationship between Fake News And Advertising
    Adam J. Mills, Christine Pitt, Sarah Lord Ferguson
    Journal of Advertising Research Mar 2019, 59 (1) 3-8; DOI: 10.2501/JAR-2019-007
  • You have access
    Why We Need Better Measures Of Research Impact in Advertising
    Shelly Rodgers
    Journal of Advertising Research Dec 2018, 58 (4) 385-389; DOI: 10.2501/JAR-2018-045
  • You have access
    Artificial Intelligence in Advertising
    Jan Kietzmann, Jeannette Paschen, Emily Treen
    Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
  • You have access
    Are Portrayals of Female Beauty In Advertising Finally Changing?
    Kathrynn Pounders
    Journal of Advertising Research Jun 2018, 58 (2) 133-137; DOI: 10.2501/JAR-2018-021
  • You have access
    How Context Can Make Advertising More Effective
    Horst Stipp
    Journal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022
  • You have access
    Why We Need More Replication Studies To Keep Empirical Knowledge in Check
    Marla B. Royne
    Journal of Advertising Research Mar 2018, 58 (1) 3-7; DOI: 10.2501/JAR-2018-007
  • You have access
    Rethinking the Profession Formerly Known as Advertising
    John Deighton
    Journal of Advertising Research Dec 2017, 57 (4) 357-361; DOI: 10.2501/JAR-2017-045

Pages

  • Next
  • 1
  • 2
  • 3

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use