Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 September 2017; volume 57, issue 3

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Mobile Media and Marketing?
    John B. Ford
    Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032

Speaker's Box

  • You have accessRestricted access
    The Ancient History of Advertising: Insights and Implications for PractitionersWhat Today's Advertisers and Marketers Can Learn from Their Predecessors
    Fred K. Beard
    Journal of Advertising Research Sep 2017, 57 (3) 239-244; DOI: 10.2501/JAR-2017-033

Numbers, Please

  • You have accessRestricted access
    Are You Using the Right Mobile Advertising Metrics?How Relevant Mobile Measures Change the Cross-Platform Advertising Equation
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034

What We Know about Mobile Media and Marketing

  • You have accessRestricted access
    Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in AdvertisingThe Impact of the Device on Platform-Use Frequency And Trust in Advertising across Platforms
    Kristin Stewart, Isabella Cunningham
    Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
  • You have accessRestricted access
    When Are Apps Worth Paying For?How Marketers Can Analyze The Market Performance of Mobile Apps
    Lara Stocchi, Carolina Guerini, Nina Michaelidou
    Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
  • You have accessRestricted access
    Positive Side Effects Of In-App Reward AdvertisingFree Items Boost Sales: A Focus on Sampling Effects
    Joowon Lee, Dong-Hee Shin
    Journal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036

Articles

  • You have accessRestricted access
    When to Combine Television With Online CampaignsCost Savings Versus Extended Reach
    Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler
    Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
  • You have accessRestricted access
    Advertising Appeals, Moderators, And Impact on PersuasionA Quantitative Assessment Creates a Hierarchy of Appeals
    Jacob Hornik, Chezy Ofir, Matti Rachamim
    Journal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017
  • You have accessRestricted access
    The Influence of Parental and Communication Style on Consumer SocializationA Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions
    Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
    Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
  • You have accessRestricted access
    Is Old Gold? How Heritage “Sells” The University to Prospective StudentsThe Impact of a Measure of Brand Heritage On Attitudes toward the University
    Mei Rose, Gregory M. Rose, Altaf Merchant
    Journal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 57 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Editor's Desk
  • Speaker's Box
  • Numbers, Please
  • What We Know about Mobile Media and Marketing
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • When Brands Go Dark
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use