Journal of Advertising Research: 57 (3)

01 September 2017; volume 57, issue 3

Editor's Desk

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What Do We Know About Mobile Media and Marketing?
John B. Ford

Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032

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Are You Using the Right Mobile Advertising Metrics?How Relevant Mobile Measures Change the Cross-Platform Advertising Equation
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034

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Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in AdvertisingThe Impact of the Device on Platform-Use Frequency And Trust in Advertising across Platforms
Kristin Stewart, Isabella Cunningham

Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
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When Are Apps Worth Paying For?How Marketers Can Analyze The Market Performance of Mobile Apps
Lara Stocchi, Carolina Guerini, Nina Michaelidou

Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
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Positive Side Effects Of In-App Reward AdvertisingFree Items Boost Sales: A Focus on Sampling Effects
Joowon Lee, Dong-Hee Shin

Journal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036

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When to Combine Television With Online CampaignsCost Savings Versus Extended Reach
Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy, Jim Koehler

Journal of Advertising Research Sep 2017, 57 (3) 283-304; DOI: 10.2501/JAR-2017-037
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Advertising Appeals, Moderators, And Impact on PersuasionA Quantitative Assessment Creates a Hierarchy of Appeals
Jacob Hornik, Chezy Ofir, Matti Rachamim

Journal of Advertising Research Sep 2017, 57 (3) 305-318; DOI: 10.2501/JAR-2017-017
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The Influence of Parental and Communication Style on Consumer SocializationA Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions
Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn

Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
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Is Old Gold? How Heritage “Sells” The University to Prospective StudentsThe Impact of a Measure of Brand Heritage On Attitudes toward the University
Mei Rose, Gregory M. Rose, Altaf Merchant

Journal of Advertising Research Sep 2017, 57 (3) 335-351; DOI: 10.2501/JAR-2017-038