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Table of Contents

01 June 2017; volume 57, issue 2

Editor's Desk

  • You have accessRestricted access
    What Do We Know about Word of Mouth?
    Geoffrey Precourt
    Journal of Advertising Research Jun 2017, 57 (2) 119-120; DOI: 10.2501/JAR-2017-018

Speaker's Box

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    The Politics of Consumption And the Consumption of PoliticsHow Authoritarian Regimes Shape Public Opinion By Using Consumer Marketing Tools
    Nicholas O'Shaughnessy
    Journal of Advertising Research Jun 2017, 57 (2) 121-126; DOI: 10.2501/JAR-2017-019

Numbers, Please

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    The Downside of Digital Word of Mouth And the Pursuit of Media QualityHow Social Sharing Is Disrupting Digital Advertising Models and Metrics
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020

What We Know About Word Of Mouth

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    Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes OfflineVolume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations
    Brad Fay, Rick Larkin
    Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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    The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film RevenuesRevisiting Prospect Theory: How WOM about Movies Drives Loss-Aversion and Reference-Dependence Behaviors
    Yeujun Yoon, Charin Polpanumas, Young Joon Park
    Journal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022
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    Conditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthA Conceptual Model Demonstrates the Importance Of Understanding as a Factor for Engagement
    Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan Kietzmann
    Journal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
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    What Makes Online Promotional Games Go Viral?Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation
    Damien Renard, Denis Darpy
    Journal of Advertising Research Jun 2017, 57 (2) 173-181; DOI: 10.2501/JAR-2017-024

Articles

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    What Survey Researchers Can Learn From the 2016 U.S. Pre-Election PollsHow to Fine-Tune Survey Methods And Restore Credibility
    George Terhanian
    Journal of Advertising Research Jun 2017, 57 (2) 182-189; DOI: 10.2501/JAR-2017-025
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    Rethinking Short-Term Persuasion: A Proposed Approach for MarketersA Holistic Examination of Brand Incentives' Effectiveness to Drive Short-Term Sales
    Carol Foley, David Kuhn, Elizabeth Harris
    Journal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026
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    The Dilution Effects of Media Strategy On Brands' Copromotion EfficiencyIdentifying Best Practices For Copromotion Media Planning
    Kyung-Ah Byun, Doori Song, Mikyoung Kim
    Journal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027
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    The Emergence of Generation Z And Its Impact in AdvertisingLong-Term Implications For Media Planning and Creative Development
    Duncan Southgate
    Journal of Advertising Research Jun 2017, 57 (2) 227-235; DOI: 10.2501/JAR-2017-028
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Journal of Advertising Research: 57 (2)
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