Index by author

01 June 2017; volume 57, issue 2

A

  1. Archer-Brown, Chris

    1. Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth
      Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan Kietzmann
      Journal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023

B

  1. Bal, Anjali S.

    1. Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth
      Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan Kietzmann
      Journal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023

  2. Byun, Kyung-Ah

    1. The Dilution Effects of Media Strategy On Brands' Copromotion Efficiency
      Kyung-Ah Byun, Doori Song, Mikyoung Kim
      Journal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027

D

  1. Darpy, Denis

    1. What Makes Online Promotional Games Go Viral?
      Damien Renard, Denis Darpy
      Journal of Advertising Research Jun 2017, 57 (2) 173-181; DOI: 10.2501/JAR-2017-024

F

  1. Fay, Brad

    1. Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
      Brad Fay, Rick Larkin
      Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021

  2. Foley, Carol

    1. Rethinking Short-Term Persuasion: A Proposed Approach for Marketers
      Carol Foley, David Kuhn, Elizabeth Harris
      Journal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026

  3. Fulgoni, Gian M.

    1. The Downside of Digital Word of Mouth And the Pursuit of Media Quality
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020

H

  1. Harris, Elizabeth

    1. Rethinking Short-Term Persuasion: A Proposed Approach for Marketers
      Carol Foley, David Kuhn, Elizabeth Harris
      Journal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026

K

  1. Kampani, Julia

    1. Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth
      Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan Kietzmann
      Journal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023

  2. Kietzmann, Jan

    1. Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth
      Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan Kietzmann
      Journal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023

  3. Kim, Mikyoung

    1. The Dilution Effects of Media Strategy On Brands' Copromotion Efficiency
      Kyung-Ah Byun, Doori Song, Mikyoung Kim
      Journal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027

  4. Kuhn, David

    1. Rethinking Short-Term Persuasion: A Proposed Approach for Marketers
      Carol Foley, David Kuhn, Elizabeth Harris
      Journal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026

L

  1. Larkin, Rick

    1. Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
      Brad Fay, Rick Larkin
      Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021

  2. Lipsman, Andrew

    1. The Downside of Digital Word of Mouth And the Pursuit of Media Quality
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020

M

  1. Marder, Ben

    1. Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth
      Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan Kietzmann
      Journal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023

O

  1. O'Shaughnessy, Nicholas

    1. The Politics of Consumption And the Consumption of Politics
      Nicholas O'Shaughnessy
      Journal of Advertising Research Jun 2017, 57 (2) 121-126; DOI: 10.2501/JAR-2017-019

P

  1. Park, Young Joon

    1. The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues
      Yeujun Yoon, Charin Polpanumas, Young Joon Park
      Journal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022

  2. Polpanumas, Charin

    1. The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues
      Yeujun Yoon, Charin Polpanumas, Young Joon Park
      Journal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022

  3. Precourt, Geoffrey

    1. What Do We Know about Word of Mouth?
      Geoffrey Precourt
      Journal of Advertising Research Jun 2017, 57 (2) 119-120; DOI: 10.2501/JAR-2017-018

R

  1. Renard, Damien

    1. What Makes Online Promotional Games Go Viral?
      Damien Renard, Denis Darpy
      Journal of Advertising Research Jun 2017, 57 (2) 173-181; DOI: 10.2501/JAR-2017-024

S

  1. Song, Doori

    1. The Dilution Effects of Media Strategy On Brands' Copromotion Efficiency
      Kyung-Ah Byun, Doori Song, Mikyoung Kim
      Journal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027

  2. Southgate, Duncan

    1. The Emergence of Generation Z And Its Impact in Advertising
      Duncan Southgate
      Journal of Advertising Research Jun 2017, 57 (2) 227-235; DOI: 10.2501/JAR-2017-028

T

  1. Terhanian, George

    1. What Survey Researchers Can Learn From the 2016 U.S. Pre-Election Polls
      George Terhanian
      Journal of Advertising Research Jun 2017, 57 (2) 182-189; DOI: 10.2501/JAR-2017-025

Y

  1. Yoon, Yeujun

    1. The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues
      Yeujun Yoon, Charin Polpanumas, Young Joon Park
      Journal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022
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