Index by author
01 June 2017; volume 57, issue 2
Archer-brown, Chris
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
Bal, Anjali S.
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
Byun, Kyung-Ah
- You have accessThe Dilution Effects of Media Strategy On Brands' Copromotion EfficiencyKyung-Ah Byun, Doori Song, Mikyoung KimJournal of Advertising Research Jun 2017, 57 (2) 207-226; DOI: 10.2501/JAR-2017-027
Darpy, Denis
- You have accessWhat Makes Online Promotional Games Go Viral?Damien Renard, Denis DarpyJournal of Advertising Research Jun 2017, 57 (2) 173-181; DOI: 10.2501/JAR-2017-024
Fay, Brad
- You have accessWhy Online Word-of-Mouth Measures Cannot Predict Brand Outcomes OfflineBrad Fay, Rick LarkinJournal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
Foley, Carol
- You have accessRethinking Short-Term Persuasion: A Proposed Approach for MarketersCarol Foley, David Kuhn, Elizabeth HarrisJournal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026
Fulgoni, Gian M.
- You have accessThe Downside of Digital Word of Mouth And the Pursuit of Media QualityGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020
Harris, Elizabeth
- You have accessRethinking Short-Term Persuasion: A Proposed Approach for MarketersCarol Foley, David Kuhn, Elizabeth HarrisJournal of Advertising Research Jun 2017, 57 (2) 190-206; DOI: 10.2501/JAR-2017-026
Kampani, Julia
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023
Kietzmann, Jan
- You have accessConditions in Prerelease Movie Trailers For Stimulating Positive Word of MouthChris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, Jan KietzmannJournal of Advertising Research Jun 2017, 57 (2) 159-172; DOI: 10.2501/JAR-2017-023