Journal of Advertising Research: 57 (1)

01 March 2017; volume 57, issue 1

Editor's Desk

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Why Television Still Matters
Geoffrey Precourt

Journal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004

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The Impact of Cyber Attacks On Brand ImageWhy Proactive Marketing Expertise Is Needed for Managing Data Breaches
Kimberly A. Whitler, Paul W. Farris

Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005

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Measuring Television In the Programmatic AgeWhy Television Measurement Methods Are Shifting toward Digital
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009

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Predictors of Commercial Zapping During Live Prime-Time TelevisionAn Observation-Based Study Identifies Factors That Drive TV Channel Switching
Stephen Richard Dix, Ian Phau

Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
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How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Guidelines for Improving the Assessment Of Emotional Valence in Advertising Research
Mathieu M. P. Lajante, Olivier Droulers, David Amarantini

Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
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Hedonic Contamination of EntertainmentHow Exposure to Advertising in Movies and Television Taints Subsequent Entertainment Experiences
Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu

Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
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What Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsDemonstrating Neuromeasures' Potential On 100 Mars Brand Ads with Single-Source Data
Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan

Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

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Agency Creativity: Teams and PerformanceA Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance
Jacqueline Lynch, Douglas C. West

Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006
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Do Resonant Advertisements Resonate with Consumers?The Interaction of Wordplay, Regulatory Focus, and Need for Cognition and Its Impact on Persuasion
Jieun Choi, Charles R. Taylor, DOO-HEE LEE

Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
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How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareA Natural Experiment Tests The Impact of FDA Legislation
Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv

Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
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Cross-Device and Cross-Channel Identity Measurement Issues and GuidelinesHow Advertisers Can Maximize the Impact Of an Identity-Based Brand Campaign
Evan Neufeld

Journal of Advertising Research Mar 2017, 57 (1) 109-117; DOI: 10.2501/JAR-2017-008