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Table of Contents

01 March 2017; volume 57, issue 1

Editor's Desk

  • You have accessRestricted access
    Why Television Still Matters
    Geoffrey Precourt
    Journal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004

Speaker's Box

  • You have accessRestricted access
    The Impact of Cyber Attacks On Brand ImageWhy Proactive Marketing Expertise Is Needed for Managing Data Breaches
    Kimberly A. Whitler, Paul W. Farris
    Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005

Numbers, Please

  • You have accessRestricted access
    Measuring Television In the Programmatic AgeWhy Television Measurement Methods Are Shifting toward Digital
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009

What We Know About Television Advertising Now

  • You have accessRestricted access
    Predictors of Commercial Zapping During Live Prime-Time TelevisionAn Observation-Based Study Identifies Factors That Drive TV Channel Switching
    Stephen Richard Dix, Ian Phau
    Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
  • You have accessRestricted access
    How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Guidelines for Improving the Assessment Of Emotional Valence in Advertising Research
    Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
    Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
  • You have accessRestricted access
    Hedonic Contamination of EntertainmentHow Exposure to Advertising in Movies and Television Taints Subsequent Entertainment Experiences
    Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
    Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012
  • You have accessRestricted access
    What Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsDemonstrating Neuromeasures' Potential On 100 Mars Brand Ads with Single-Source Data
    Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
    Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

Articles

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    Agency Creativity: Teams and PerformanceA Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance
    Jacqueline Lynch, Douglas C. West
    Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006
  • You have accessRestricted access
    Do Resonant Advertisements Resonate with Consumers?The Interaction of Wordplay, Regulatory Focus, and Need for Cognition and Its Impact on Persuasion
    Jieun Choi, Charles R. Taylor, DOO-HEE LEE
    Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
  • You have accessRestricted access
    How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareA Natural Experiment Tests The Impact of FDA Legislation
    Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
    Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
  • You have accessRestricted access
    Cross-Device and Cross-Channel Identity Measurement Issues and GuidelinesHow Advertisers Can Maximize the Impact Of an Identity-Based Brand Campaign
    Evan Neufeld
    Journal of Advertising Research Mar 2017, 57 (1) 109-117; DOI: 10.2501/JAR-2017-008
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Journal of Advertising Research: 57 (1)
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