Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Insights for Advertisers on Immersive Technologies
    • Past Calls
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 June 2016; volume 56, issue 2

Letter from the CEO

  • You have accessRestricted access
    Bold Insights from the Trailblazers
    Journal of Advertising Research Jun 2016, 56 (2) i; DOI: 10.2501/JAR-2016-022

Editor's Desk

  • You have accessRestricted access
    How Do Neurological Measures Work In Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Jun 2016, 56 (2) 120-121; DOI: 10.2501/JAR-2016-023

Numbers, Please

  • You have accessRestricted access
    Fraud in Digital Advertising: A Multibillion-Dollar Black HoleHow Marketers Can Minimize Losses Caused by Bogus Web Traffic
    Gian M. Fulgoni
    Journal of Advertising Research Jun 2016, 56 (2) 122-125; DOI: 10.2501/JAR-2016-024

Lessons

  • You have accessRestricted access
    Resisting the Siren Call Of Popular Digital Media MeasuresFacebook Research Shows No Link Between Trendy Online Metrics and Ad Effectiveness
    Brad Smallwood
    Journal of Advertising Research Jun 2016, 56 (2) 126-131; DOI: 10.2501/JAR-2016-025

Speaker's Box

  • You have accessRestricted access
    The Hidden Factors Behind Sponsorship and Image TransferConsiderations for Bilateral Image Transfer Among Sponsors and Events
    Gerard Prendergast, Aishwarya Paliwal, Marc Mazodier
    Journal of Advertising Research Jun 2016, 56 (2) 132-135; DOI: 10.2501/JAR-2016-026

Viewpoint

  • You have accessRestricted access
    The Personal-Data Tsunami And the Future of MarketingA Moments-Based Marketing Approach For the New People-Data Economy
    Shawn O'Neal
    Journal of Advertising Research Jun 2016, 56 (2) 136-141; DOI: 10.2501/JAR-2016-027

Book Mark

  • You have accessRestricted access
    Research Implications Of the “Beyond Advertising” ParadigmA Model and Roadmap for Creating Value Through All Media and Non-Media Touchpoints
    Yoram (Jerry) Wind, Catharine Findiesen Hays
    Journal of Advertising Research Jun 2016, 56 (2) 142-158; DOI: 10.2501/JAR-2016-028

Insights2020 Analysis

  • You have accessRestricted access
    Driving Customer-Centric Growth: A Practical RoadmapThe Pivotal Role of Insights and Analytics In the Customer-Centric Organization
    Mario Simon, Frank van den Driest, Tom Wilms
    Journal of Advertising Research Jun 2016, 56 (2) 159-168; DOI: 10.2501/JAR-2016-029

Articles

  • You have accessRestricted access
    Assessing Ad-Spend Patterns To Predict Brand HealthA Model for Advertisers to Determine Future Advertising-Budgeting Strategies
    Abas Mirzaei, David Gray, Chris Baumann, Lester W. Johnson
    Journal of Advertising Research Jun 2016, 56 (2) 169-182; DOI: 10.2501/JAR-2016-014

Best Practices

  • You have accessRestricted access
    How to Use Neuromeasures To Make Better Advertising DecisionsQuestions Practitioners Should Ask Vendors And Research Priorities for Scholars
    Rachel Kennedy, Haydn Northover
    Journal of Advertising Research Jun 2016, 56 (2) 183-192; DOI: 10.2501/JAR-2016-019
  • You have accessRestricted access
    Decoding Neural Responses To Emotion in Television CommercialsAn Integrative Study Of Self-Reporting and fMRI Measures
    Feng Shen, Jon D. Morris
    Journal of Advertising Research Jun 2016, 56 (2) 193-204; DOI: 10.2501/JAR-2016-016
  • You have accessRestricted access
    Toward a Better Understanding Of Advertising Stimuli ProcessingExploring the Link Between Consumers' Eye Fixation and Their Subconscious Responses
    Michal Matukin, Rafal Ohme, Christo Boshoff
    Journal of Advertising Research Jun 2016, 56 (2) 205-216; DOI: 10.2501/JAR-2016-017
  • You have accessRestricted access
    EEG-Based Measures versus Panel RatingsPredicting Social Media-Based Behavioral Response to Super Bowl Ads
    George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman
    Journal of Advertising Research Jun 2016, 56 (2) 217-227; DOI: 10.2501/JAR-2016-030
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 56 (2)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Letter from the CEO
  • Editor's Desk
  • Numbers, Please
  • Lessons
  • Speaker's Box
  • Viewpoint
  • Book Mark
  • Insights2020 Analysis
  • Articles
  • Best Practices
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • When Brands Go Dark
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use