Journal of Advertising Research: 56 (2)

01 June 2016; volume 56, issue 2

Letter from the CEO

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Bold Insights from the Trailblazers
Journal of Advertising Research Jun 2016, 56 (2) i; DOI: 10.2501/JAR-2016-022

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How Do Neurological Measures Work In Advertising?
Geoffrey Precourt

Journal of Advertising Research Jun 2016, 56 (2) 120-121; DOI: 10.2501/JAR-2016-023

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Fraud in Digital Advertising: A Multibillion-Dollar Black HoleHow Marketers Can Minimize Losses Caused by Bogus Web Traffic
Gian M. Fulgoni

Journal of Advertising Research Jun 2016, 56 (2) 122-125; DOI: 10.2501/JAR-2016-024

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The Hidden Factors Behind Sponsorship and Image TransferConsiderations for Bilateral Image Transfer Among Sponsors and Events
Gerard Prendergast, Aishwarya Paliwal, Marc Mazodier

Journal of Advertising Research Jun 2016, 56 (2) 132-135; DOI: 10.2501/JAR-2016-026

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The Personal-Data Tsunami And the Future of MarketingA Moments-Based Marketing Approach For the New People-Data Economy
Shawn O'Neal

Journal of Advertising Research Jun 2016, 56 (2) 136-141; DOI: 10.2501/JAR-2016-027

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Research Implications Of the “Beyond Advertising” ParadigmA Model and Roadmap for Creating Value Through All Media and Non-Media Touchpoints
Yoram (Jerry) Wind, Catharine Findiesen Hays

Journal of Advertising Research Jun 2016, 56 (2) 142-158; DOI: 10.2501/JAR-2016-028

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Driving Customer-Centric Growth: A Practical RoadmapThe Pivotal Role of Insights and Analytics In the Customer-Centric Organization
Mario Simon, Frank van den Driest, Tom Wilms

Journal of Advertising Research Jun 2016, 56 (2) 159-168; DOI: 10.2501/JAR-2016-029

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Assessing Ad-Spend Patterns To Predict Brand HealthA Model for Advertisers to Determine Future Advertising-Budgeting Strategies
Abas Mirzaei, David Gray, Chris Baumann, Lester W. Johnson

Journal of Advertising Research Jun 2016, 56 (2) 169-182; DOI: 10.2501/JAR-2016-014

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How to Use Neuromeasures To Make Better Advertising DecisionsQuestions Practitioners Should Ask Vendors And Research Priorities for Scholars
Rachel Kennedy, Haydn Northover

Journal of Advertising Research Jun 2016, 56 (2) 183-192; DOI: 10.2501/JAR-2016-019
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Decoding Neural Responses To Emotion in Television CommercialsAn Integrative Study Of Self-Reporting and fMRI Measures
Feng Shen, Jon D. Morris

Journal of Advertising Research Jun 2016, 56 (2) 193-204; DOI: 10.2501/JAR-2016-016
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Toward a Better Understanding Of Advertising Stimuli ProcessingExploring the Link Between Consumers' Eye Fixation and Their Subconscious Responses
Michal Matukin, Rafal Ohme, Christo Boshoff

Journal of Advertising Research Jun 2016, 56 (2) 205-216; DOI: 10.2501/JAR-2016-017
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EEG-Based Measures versus Panel RatingsPredicting Social Media-Based Behavioral Response to Super Bowl Ads
George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman

Journal of Advertising Research Jun 2016, 56 (2) 217-227; DOI: 10.2501/JAR-2016-030