Index by author

01 June 2016; volume 56, issue 2

  1. Baumann, Chris

    1. Assessing Ad-Spend Patterns To Predict Brand Health
      Abas Mirzaei, David Gray, Chris Baumann, Lester W. Johnson
      Journal of Advertising Research Jun 2016, 56 (2) 169-182; DOI: 10.2501/JAR-2016-014

  2. Boshoff, Christo

    1. Toward a Better Understanding Of Advertising Stimuli Processing
      Michal Matukin, Rafal Ohme, Christo Boshoff
      Journal of Advertising Research Jun 2016, 56 (2) 205-216; DOI: 10.2501/JAR-2016-017

  3. Coleman, Joshua T.

    1. EEG-Based Measures versus Panel Ratings
      George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman
      Journal of Advertising Research Jun 2016, 56 (2) 217-227; DOI: 10.2501/JAR-2016-030

  4. Deitz, George D.

    1. EEG-Based Measures versus Panel Ratings
      George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman
      Journal of Advertising Research Jun 2016, 56 (2) 217-227; DOI: 10.2501/JAR-2016-030

  5. Fulgoni, Gian M.

    1. Fraud in Digital Advertising: A Multibillion-Dollar Black Hole
      Gian M. Fulgoni
      Journal of Advertising Research Jun 2016, 56 (2) 122-125; DOI: 10.2501/JAR-2016-024

  6. Gray, David

    1. Assessing Ad-Spend Patterns To Predict Brand Health
      Abas Mirzaei, David Gray, Chris Baumann, Lester W. Johnson
      Journal of Advertising Research Jun 2016, 56 (2) 169-182; DOI: 10.2501/JAR-2016-014

  7. Hays, Catharine Findiesen

    1. Research Implications Of the “Beyond Advertising” Paradigm
      Yoram (Jerry) Wind, Catharine Findiesen Hays
      Journal of Advertising Research Jun 2016, 56 (2) 142-158; DOI: 10.2501/JAR-2016-028

  8. Huang, Jianping “Coco”

    1. EEG-Based Measures versus Panel Ratings
      George D. Deitz, Marla B. Royne, Michael C. Peasley, Jianping “Coco” Huang, Joshua T. Coleman
      Journal of Advertising Research Jun 2016, 56 (2) 217-227; DOI: 10.2501/JAR-2016-030

  9. Johnson, Lester W.

    1. Assessing Ad-Spend Patterns To Predict Brand Health
      Abas Mirzaei, David Gray, Chris Baumann, Lester W. Johnson
      Journal of Advertising Research Jun 2016, 56 (2) 169-182; DOI: 10.2501/JAR-2016-014

  10. Kennedy, Rachel

    1. How to Use Neuromeasures To Make Better Advertising Decisions
      Rachel Kennedy, Haydn Northover
      Journal of Advertising Research Jun 2016, 56 (2) 183-192; DOI: 10.2501/JAR-2016-019
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