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Table of Contents

01 March 2016; volume 56, issue 1

Letter from the CEO

  • You have accessRestricted access
    The Race for Connectivity
    Journal of Advertising Research Mar 2016, 56 (1) i; DOI: 10.2501/JAR-2016-005

Editor's Desk

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    How Is Consumer Engagement Reshaping Marketing?
    Geoffrey Precourt
    Journal of Advertising Research Mar 2016, 56 (1) 2-3; DOI: 10.2501/JAR-2016-006

Speaker's Box

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    Customer Empowerment in the Digital Age
    Oguz Ali Acar, Stefano Puntoni
    Journal of Advertising Research Mar 2016, 56 (1) 4-8; DOI: 10.2501/JAR-2016-007

Numbers, Please

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    In the Digital World, Not Everything That Can Be Measured MattersHow to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement
    Gian M. Fulgoni
    Journal of Advertising Research Mar 2016, 56 (1) 9-13; DOI: 10.2501/JAR-2016-008

Research Quality

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    A Process for Developing an Optimal Model For Reducing Bias in Nonprobability SamplesThe Quest for Accuracy Continues In Online Survey Research
    George Terhanian, John Bremer, Jonathan Olmsted, Jiqiang Guo
    Journal of Advertising Research Mar 2016, 56 (1) 14-24; DOI: 10.2501/JAR-2016-009

Best Practices

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    Enriching Media Data: A Special Report from the U.S. Coalition of Innovative Media MeasurementQuality Is Key Requisite for Maximizing Return on Advertising Investment
    Gerard Broussard, On behalf of The Coalition of Innovative Media Measurement (CIMM)
    Journal of Advertising Research Mar 2016, 56 (1) 25-38; DOI: 10.2501/JAR-2016-010

Articles

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    How to Capture Consumer Experiences: A Context-Specific Approach To Measuring EngagementPredicting Consumer Behavior Across Qualitatively Different Experiences
    Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse
    Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
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    The Effects of Advertising Consumer Co-Created New ProductsA Brand-Alliance Framework Model Can Predict Perceptions about Co-Created Brands and Their Creators
    Karina T. Liljedal
    Journal of Advertising Research Mar 2016, 56 (1) 53-63; DOI: 10.2501/JAR-2016-011
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    Measuring Consumers' Engagement With Brand-Related Social-Media ContentDevelopment and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
    Bruno Schivinski, George Christodoulides, Dariusz Dabrowski
    Journal of Advertising Research Mar 2016, 56 (1) 64-80; DOI: 10.2501/JAR-2016-004
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    What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?Guilt, Utilitarian Products, Emotional Messaging, And Fewer But Meaningful Rewards Drive Donations
    Steven Chen, Sunil Thomas, Chiranjeev Kohli
    Journal of Advertising Research Mar 2016, 56 (1) 81-94; DOI: 10.2501/JAR-2016-002

ANA Genius Awards

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    Masters of Marketing AnalyticsThe Winning Papers From the 2015 ANA Genius Awards
    Journal of Advertising Research Mar 2016, 56 (1) 95-117; DOI: 10.2501/JAR-2016-013
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