Table of Contents

Articles

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  How to Capture Consumer Experiences: A Context-Specific Approach To Measuring EngagementPredicting Consumer Behavior Across Qualitatively Different Experiences

  Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse

  Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
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  The Effects of Advertising Consumer Co-Created New ProductsA Brand-Alliance Framework Model Can Predict Perceptions about Co-Created Brands and Their Creators

  Karina T. Liljedal

  Journal of Advertising Research Mar 2016, 56 (1) 53-63; DOI: 10.2501/JAR-2016-011
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  Measuring Consumers' Engagement With Brand-Related Social-Media ContentDevelopment and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands

  Bruno Schivinski, George Christodoulides, Dariusz Dabrowski

  Journal of Advertising Research Mar 2016, 56 (1) 64-80; DOI: 10.2501/JAR-2016-004
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  What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?Guilt, Utilitarian Products, Emotional Messaging, And Fewer But Meaningful Rewards Drive Donations

  Steven Chen, Sunil Thomas, Chiranjeev Kohli

  Journal of Advertising Research Mar 2016, 56 (1) 81-94; DOI: 10.2501/JAR-2016-002