Journal of Advertising Research: 56 (3)

01 September 2016; volume 56, issue 3

Editor's Desk

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How Does Recall Work in Advertising?
Geoffrey Precourt

Journal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031

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What 80 Years of Study Means For the Future of Advertising Research
Horst Stipp

Journal of Advertising Research Sep 2016, 56 (3) 231-234; DOI: 10.2501/JAR-2016-032

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Advertising Creativity: Some Open Questions
Arthur J. Kover

Journal of Advertising Research Sep 2016, 56 (3) 235-238; DOI: 10.2501/JAR-2016-033

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The Power of Political Advertising: Lessons for PractitionersHow Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns
Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen

Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034

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The Future of Advertising in ChinaPractitioner Insights Into the Evolution Of Chinese Advertising Creativity
Julie Bilby, Mike Reid, Linda Brennan

Journal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018
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The Role of Location and Visual Saliency in Capturing Attention to Outdoor AdvertisingHow Location Attributes Increase the Likelihood For a Driver to Notice a Billboard Ad
Rick T. Wilson, Jeff Casper

Journal of Advertising Research Sep 2016, 56 (3) 259-273; DOI: 10.2501/JAR-2016-020

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Spot Length and Unaided Recall in TelevisionOptimizing Media Planning Variables In Advertising Breaks
Josefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-Lara

Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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Limited-Interruption Advertising In Digital-Video ContentAn Analysis Compares the Effects of “Midroll” Versus “Preroll” Spots and Clutter Advertising
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan

Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
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Comparing Brand Placements And Advertisements on Brand Recall And Recognition
Davit Davtyan, Kristin Stewart, Isabella Cunningham

Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
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Can Brand Users Really Remember Advertising More Than Nonusers?Testing an Empirical Generalization Across Six Advertising Awareness Measures
Kelly Vaughan, Virginia Beal, Jenni Romaniuk

Journal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037