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Table of Contents

01 September 2016; volume 56, issue 3

Editor's Desk

  • You have accessRestricted access
    How Does Recall Work in Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031

Viewpoint

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    What 80 Years of Study Means For the Future of Advertising Research
    Horst Stipp
    Journal of Advertising Research Sep 2016, 56 (3) 231-234; DOI: 10.2501/JAR-2016-032

Speaker's Box

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    Advertising Creativity: Some Open Questions
    Arthur J. Kover
    Journal of Advertising Research Sep 2016, 56 (3) 235-238; DOI: 10.2501/JAR-2016-033

Numbers, Please

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    The Power of Political Advertising: Lessons for PractitionersHow Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns
    Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen
    Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034

Articles

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    The Future of Advertising in ChinaPractitioner Insights Into the Evolution Of Chinese Advertising Creativity
    Julie Bilby, Mike Reid, Linda Brennan
    Journal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018
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    The Role of Location and Visual Saliency in Capturing Attention to Outdoor AdvertisingHow Location Attributes Increase the Likelihood For a Driver to Notice a Billboard Ad
    Rick T. Wilson, Jeff Casper
    Journal of Advertising Research Sep 2016, 56 (3) 259-273; DOI: 10.2501/JAR-2016-020

How Recall Works in Advertising

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    Spot Length and Unaided Recall in TelevisionOptimizing Media Planning Variables In Advertising Breaks
    Josefa D. Martín-Santana, Pedro Reinares-Lara, Eva Reinares-Lara
    Journal of Advertising Research Sep 2016, 56 (3) 274-288; DOI: 10.2501/JAR-2016-035
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    Limited-Interruption Advertising In Digital-Video ContentAn Analysis Compares the Effects of “Midroll” Versus “Preroll” Spots and Clutter Advertising
    Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
    Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001
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    Comparing Brand Placements And Advertisements on Brand Recall And Recognition
    Davit Davtyan, Kristin Stewart, Isabella Cunningham
    Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036
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    Can Brand Users Really Remember Advertising More Than Nonusers?Testing an Empirical Generalization Across Six Advertising Awareness Measures
    Kelly Vaughan, Virginia Beal, Jenni Romaniuk
    Journal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037

ARF David Ogilvy Awards

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    Masters of Insight: When Marketing Art Meets Marketing ScienceAdapted Excerpts of Winning Case Studies From the 2016 David Ogilvy Awards
    Journal of Advertising Research Sep 2016, 56 (3) 321-337; DOI: 10.2501/JAR-2016-038
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Journal of Advertising Research: 56 (3)
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