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How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement

Predicting Consumer Behavior Across Qualitatively Different Experiences

Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse
DOI: 10.2501/JAR-2015-028 Published 1 March 2016
Bobby J. Calder
Northwestern University,
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  • For correspondence: calder@kellogg.northwestern.edu
Mathew S. Isaac
Seattle University,
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  • For correspondence: isaacm@seattleu.edu
Edward C. Malthouse
Northwestern University,
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  • For correspondence: ecm@northwestern.edu
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Article Information

vol. 56 no. 1 39-52
DOI 
https://doi.org/10.2501/JAR-2015-028

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online March 14, 2016.

Article Versions

  • Previous version (December 14, 2015 - 12:18).
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Copyright & Usage 
© Copyright 2015 The ARF. All rights reserved.

Author Information

  1. Bobby J. Calder
  1. Northwestern University, calder{at}kellogg.northwestern.edu
  1. Mathew S. Isaac
  1. Seattle University, isaacm{at}seattleu.edu
  1. Edward C. Malthouse
  1. Northwestern University, ecm{at}northwestern.edu
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Vol 56 Issue 1

Journal of Advertising Research: 56 (1)
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How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse
Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028

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How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse
Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
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