Index by author

01 March 2016; volume 56, issue 1

  1. Acar, Oguz Ali

    1. Customer Empowerment in the Digital Age
      Oguz Ali Acar, Stefano Puntoni
      Journal of Advertising Research Mar 2016, 56 (1) 4-8; DOI: 10.2501/JAR-2016-007

  2. Bremer, John

    1. A Process for Developing an Optimal Model For Reducing Bias in Nonprobability Samples
      George Terhanian, John Bremer, Jonathan Olmsted, Jiqiang Guo
      Journal of Advertising Research Mar 2016, 56 (1) 14-24; DOI: 10.2501/JAR-2016-009

  3. Broussard, Gerard

    1. Enriching Media Data: A Special Report from the U.S. Coalition of Innovative Media Measurement
      Gerard Broussard, On behalf of The Coalition of Innovative Media Measurement (CIMM)
      Journal of Advertising Research Mar 2016, 56 (1) 25-38; DOI: 10.2501/JAR-2016-010

  4. Calder, Bobby J.

    1. How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
      Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse
      Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028

  5. Chen, Steven

    1. What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?
      Steven Chen, Sunil Thomas, Chiranjeev Kohli
      Journal of Advertising Research Mar 2016, 56 (1) 81-94; DOI: 10.2501/JAR-2016-002

  6. Christodoulides, George

    1. Measuring Consumers' Engagement With Brand-Related Social-Media Content
      Bruno Schivinski, George Christodoulides, Dariusz Dabrowski
      Journal of Advertising Research Mar 2016, 56 (1) 64-80; DOI: 10.2501/JAR-2016-004

  7. Dabrowski, Dariusz

    1. Measuring Consumers' Engagement With Brand-Related Social-Media Content
      Bruno Schivinski, George Christodoulides, Dariusz Dabrowski
      Journal of Advertising Research Mar 2016, 56 (1) 64-80; DOI: 10.2501/JAR-2016-004

  8. Fulgoni, Gian M.

    1. In the Digital World, Not Everything That Can Be Measured Matters
      Gian M. Fulgoni
      Journal of Advertising Research Mar 2016, 56 (1) 9-13; DOI: 10.2501/JAR-2016-008

  9. Guo, Jiqiang

    1. A Process for Developing an Optimal Model For Reducing Bias in Nonprobability Samples
      George Terhanian, John Bremer, Jonathan Olmsted, Jiqiang Guo
      Journal of Advertising Research Mar 2016, 56 (1) 14-24; DOI: 10.2501/JAR-2016-009

  10. Isaac, Mathew S.

    1. How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement
      Bobby J. Calder, Mathew S. Isaac, Edward C. Malthouse
      Journal of Advertising Research Mar 2016, 56 (1) 39-52; DOI: 10.2501/JAR-2015-028
« Previous (Pages : 1 2 ... 2) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts