Journal of Advertising Research: 55 (4)

01 December 2015; volume 55, issue 4

Letter from the CEO

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Advertising Works: 80 Years and Counting
Journal of Advertising Research Dec 2015, 55 (4) i; DOI: 10.2501/JAR-2015-017

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How Does Cross-Platform Advertising Work?
Geoffrey Precourt

Journal of Advertising Research Dec 2015, 55 (4) 356-357; DOI: 10.2501/JAR-2015-018

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Quota Controls in Survey ResearchA Test of Accuracy And Intersource Reliability in Online Samples
Steven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor Lange

Journal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020

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Does Traditional Advertising Theory Apply to the Digital World?A Replication Analysis Questions the Relevance Of the Elaboration Likelihood Model
Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park Beede

Journal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
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Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?An Analysis of Cognitive and Affective Factors That Prompt Advertising Avoidance
Jisu Huh, Denise E. Delorme, Leonard N. Reid

Journal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
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How Publicity and Advertising Spending Affect Marketing and Company PerformancePrint Media Publicity about Durable-Goods/Services Brands Has a Stronger Impact than Advertising
Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger

Journal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023

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How to Use Multichannel Behavior To Predict Online ConversionsBehavior Patterns across Online Channels Inform Strategies for Turning Users Into Paying Customers
Sebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von Wangenheim

Journal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024
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Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestHow to Apply the “Mixture-Amount Modeling” Method To Cross-Platform Effectiveness Measurement
Leonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de Pelsmacker

Journal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
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What Makes Brands' Social Content Shareable on Facebook?An Analysis that Demonstrates The Power of Online Trust and Attention
Tania Yuki

Journal of Advertising Research Dec 2015, 55 (4) 458-470; DOI: 10.2501/JAR-2015-026