Index by author

Innovations in Research

01 September 2009; volume 49, issue 3

C

  1. Chiagouris, Larry

    1. Beauty is in the Eye of the Tech Manager
      Larry Chiagouris, Vishal Lala
      Journal of Advertising Research Sep 2009, 49 (3) 328-338; DOI: 10.2501/S0021849909090485

  2. Close, Angeline G.

    1. This Event is Me!
      Angeline G. Close, Anjala S. Krishen, Michael S. Latour
      Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412

  3. Cole, Sally

    1. How Rich-Media Video Technology Boosts Branding Goals
      Leah Spalding, Sally Cole, Amy Fayer
      Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497

D

  1. Denk, Michaela

    1. The Effectiveness of Combining Online and Print Advertisements
      Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
      Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436

F

  1. Fayer, Amy

    1. How Rich-Media Video Technology Boosts Branding Goals
      Leah Spalding, Sally Cole, Amy Fayer
      Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497

  2. Forde, Clodagh

    1. A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461

J

  1. Jacobs, Devra B.

    1. Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

K

  1. Kothuri, Ravi

    1. Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

  2. Krishen, Anjala S.

    1. This Event is Me!
      Angeline G. Close, Anjala S. Krishen, Michael S. Latour
      Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412

L

  1. Lala, Vishal

    1. Beauty is in the Eye of the Tech Manager
      Larry Chiagouris, Vishal Lala
      Journal of Advertising Research Sep 2009, 49 (3) 328-338; DOI: 10.2501/S0021849909090485

  2. Latour, Michael S.

    1. This Event is Me!
      Angeline G. Close, Anjala S. Krishen, Michael S. Latour
      Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412

  3. Lautman, Martin R.

    1. Metrics That Matter
      Martin R. Lautman, Koen Pauwels
      Journal of Advertising Research Sep 2009, 49 (3) 339-359; DOI: 10.2501/S002184990909045X

  4. Levine, Brian

    1. Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

M

  1. Marci, Carl D.

    1. Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

O

  1. Oberecker, Klaus

    1. The Effectiveness of Combining Online and Print Advertisements
      Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
      Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436

P

  1. Pashupati, Kartik

    1. Beavers, Bubbles, Bees, and Moths
      Kartik Pashupati
      Journal of Advertising Research Sep 2009, 49 (3) 373-393; DOI: 10.2501/S0021849909090473

  2. Patten, Dave

    1. A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461

  3. Pauwels, Koen

    1. Metrics That Matter
      Martin R. Lautman, Koen Pauwels
      Journal of Advertising Research Sep 2009, 49 (3) 339-359; DOI: 10.2501/S002184990909045X

  4. Plummer, Joseph

    1. Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

  5. Precourt, Geoffrey

    1. The Innovation Issue
      Geoffrey Precourt
      Journal of Advertising Research Sep 2009, 49 (3) 253-255; DOI: 10.2501/S0021849909090527

R

  1. Rubinson, Joel

    1. The Opportunity for Marketing “Simplification”
      Joel Rubinson
      Journal of Advertising Research Sep 2009, 49 (3) 260-262; DOI: 10.2501/S0021849909090503

S

  1. Siefert, Caleb J.

    1. Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

  2. Spalding, Leah

    1. How Rich-Media Video Technology Boosts Branding Goals
      Leah Spalding, Sally Cole, Amy Fayer
      Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497

  3. Sthanunathan, Stan

    1. A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461

T

  1. Tellis, Gerard J.

    1. Research on Advertising in a Recession
      Gerard J. Tellis, Kethan Tellis
      Journal of Advertising Research Sep 2009, 49 (3) 304-327; DOI: 10.2501/S0021849909090400

  2. Tellis, Kethan

    1. Research on Advertising in a Recession
      Gerard J. Tellis, Kethan Tellis
      Journal of Advertising Research Sep 2009, 49 (3) 304-327; DOI: 10.2501/S0021849909090400

W

  1. Wakolbinger, Lea M.

    1. The Effectiveness of Combining Online and Print Advertisements
      Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
      Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436

  2. Wicken, Geoff

    1. A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461

  3. Wurtzel, Alan

    1. Now. Or Never
      Alan Wurtzel
      Journal of Advertising Research Sep 2009, 49 (3) 263-265; DOI: 10.2501/S0021849909090448
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