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Index by author

Innovations in Research

01 September 2009; volume 49, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

C

  1. Chiagouris, Larry

    1. You have access
      Beauty is in the Eye of the Tech Manager
      Larry Chiagouris, Vishal Lala
      Journal of Advertising Research Sep 2009, 49 (3) 328-338; DOI: 10.2501/S0021849909090485
  2. Close, Angeline G.

    1. You have access
      This Event is Me!
      Angeline G. Close, Anjala S. Krishen, Michael S. Latour
      Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412
  3. Cole, Sally

    1. You have access
      How Rich-Media Video Technology Boosts Branding Goals
      Leah Spalding, Sally Cole, Amy Fayer
      Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497

D

  1. Denk, Michaela

    1. You have access
      The Effectiveness of Combining Online and Print Advertisements
      Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
      Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436

F

  1. Fayer, Amy

    1. You have access
      How Rich-Media Video Technology Boosts Branding Goals
      Leah Spalding, Sally Cole, Amy Fayer
      Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497
  2. Forde, Clodagh

    1. You have access
      A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461

J

  1. Jacobs, Devra B.

    1. You have access
      Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

K

  1. Kothuri, Ravi

    1. You have access
      Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424
  2. Krishen, Anjala S.

    1. You have access
      This Event is Me!
      Angeline G. Close, Anjala S. Krishen, Michael S. Latour
      Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412

L

  1. Lala, Vishal

    1. You have access
      Beauty is in the Eye of the Tech Manager
      Larry Chiagouris, Vishal Lala
      Journal of Advertising Research Sep 2009, 49 (3) 328-338; DOI: 10.2501/S0021849909090485
  2. Latour, Michael S.

    1. You have access
      This Event is Me!
      Angeline G. Close, Anjala S. Krishen, Michael S. Latour
      Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412
  3. Lautman, Martin R.

    1. You have access
      Metrics That Matter
      Martin R. Lautman, Koen Pauwels
      Journal of Advertising Research Sep 2009, 49 (3) 339-359; DOI: 10.2501/S002184990909045X
  4. Levine, Brian

    1. You have access
      Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

M

  1. Marci, Carl D.

    1. You have access
      Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424

O

  1. Oberecker, Klaus

    1. You have access
      The Effectiveness of Combining Online and Print Advertisements
      Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
      Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436

P

  1. Pashupati, Kartik

    1. You have access
      Beavers, Bubbles, Bees, and Moths
      Kartik Pashupati
      Journal of Advertising Research Sep 2009, 49 (3) 373-393; DOI: 10.2501/S0021849909090473
  2. Patten, Dave

    1. You have access
      A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461
  3. Pauwels, Koen

    1. You have access
      Metrics That Matter
      Martin R. Lautman, Koen Pauwels
      Journal of Advertising Research Sep 2009, 49 (3) 339-359; DOI: 10.2501/S002184990909045X
  4. Plummer, Joseph

    1. You have access
      Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424
  5. Precourt, Geoffrey

    1. You have access
      The Innovation Issue
      Geoffrey Precourt
      Journal of Advertising Research Sep 2009, 49 (3) 253-255; DOI: 10.2501/S0021849909090527

R

  1. Rubinson, Joel

    1. You have access
      The Opportunity for Marketing “Simplification”
      Joel Rubinson
      Journal of Advertising Research Sep 2009, 49 (3) 260-262; DOI: 10.2501/S0021849909090503

S

  1. Siefert, Caleb J.

    1. You have access
      Winning the Super “Buzz” Bowl
      Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
      Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424
  2. Spalding, Leah

    1. You have access
      How Rich-Media Video Technology Boosts Branding Goals
      Leah Spalding, Sally Cole, Amy Fayer
      Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497
  3. Sthanunathan, Stan

    1. You have access
      A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461

T

  1. Tellis, Gerard J.

    1. You have access
      Research on Advertising in a Recession
      Gerard J. Tellis, Kethan Tellis
      Journal of Advertising Research Sep 2009, 49 (3) 304-327; DOI: 10.2501/S0021849909090400
  2. Tellis, Kethan

    1. You have access
      Research on Advertising in a Recession
      Gerard J. Tellis, Kethan Tellis
      Journal of Advertising Research Sep 2009, 49 (3) 304-327; DOI: 10.2501/S0021849909090400

W

  1. Wakolbinger, Lea M.

    1. You have access
      The Effectiveness of Combining Online and Print Advertisements
      Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
      Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436
  2. Wicken, Geoff

    1. You have access
      A Classic Formula
      Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
      Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461
  3. Wurtzel, Alan

    1. You have access
      Now. Or Never
      Alan Wurtzel
      Journal of Advertising Research Sep 2009, 49 (3) 263-265; DOI: 10.2501/S0021849909090448
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In this issue

Journal of Advertising Research: 49 (3)
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