Index by author

What We Know About Advertising: Lessons from Empirical Generalizations

01 June 2009; volume 49, issue 2

  1. Armstrong, J. Scott

    1. Using Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising
      J. Scott Armstrong, Sandeep Patnaik
      Journal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230

  2. Beal, Virginia

    1. Television: Back to the Future
      Byron Sharp, Virginia Beal, Martin Collins
      Journal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X

  3. Binet, Les

    1. Empirical Generalizations about Advertising Campaign Success
      Les Binet, Peter Field
      Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163

  4. Burke, Raymond R.

    1. Behavioral Effects of Digital Signage
      Raymond R. Burke
      Journal of Advertising Research Jun 2009, 49 (2) 180-185; DOI: 10.2501/S0021849909090254

  5. Collins, Martin

    1. Television: Back to the Future
      Byron Sharp, Virginia Beal, Martin Collins
      Journal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X

  6. Du Plessis, Erik

    1. Digital Video Recorders And Inadvertent Advertising Exposure
      Erik du Plessis
      Journal of Advertising Research Jun 2009, 49 (2) 236-239; DOI: 10.2501/S0021849909090345

  7. Fay, Brad

    1. The Role of Advertising in Word of Mouth
      Ed Keller, Brad Fay
      Journal of Advertising Research Jun 2009, 49 (2) 154-158; DOI: 10.2501/S0021849909090205

  8. Field, Peter

    1. Empirical Generalizations about Advertising Campaign Success
      Les Binet, Peter Field
      Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163

  9. Fulgoni, Gian M.

    1. Whither the Click? How Online Advertising Works
      Gian M. Fulgoni, Marie Pauline Mörn
      Journal of Advertising Research Jun 2009, 49 (2) 134-142; DOI: 10.2501/S0021849909090175

  10. Hammer, Peter

    1. How Clutter Affects Advertising Effectiveness
      Peter Hammer, Erica Riebe, Rachel Kennedy
      Journal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
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