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Index by author

What We Know About Advertising: Lessons from Empirical Generalizations

01 June 2009; volume 49, issue 2

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Armstrong, J. Scott

    1. You have access
      Using Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising
      J. Scott Armstrong, Sandeep Patnaik
      Journal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230

B

  1. Beal, Virginia

    1. You have access
      Television: Back to the Future
      Byron Sharp, Virginia Beal, Martin Collins
      Journal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X
  2. Binet, Les

    1. You have access
      Empirical Generalizations about Advertising Campaign Success
      Les Binet, Peter Field
      Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
  3. Burke, Raymond R.

    1. You have access
      Behavioral Effects of Digital Signage
      Raymond R. Burke
      Journal of Advertising Research Jun 2009, 49 (2) 180-185; DOI: 10.2501/S0021849909090254

C

  1. Collins, Martin

    1. You have access
      Television: Back to the Future
      Byron Sharp, Virginia Beal, Martin Collins
      Journal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X

D

  1. du Plessis, Erik

    1. You have access
      Digital Video Recorders And Inadvertent Advertising Exposure
      Erik du Plessis
      Journal of Advertising Research Jun 2009, 49 (2) 236-239; DOI: 10.2501/S0021849909090345

F

  1. Fay, Brad

    1. You have access
      The Role of Advertising in Word of Mouth
      Ed Keller, Brad Fay
      Journal of Advertising Research Jun 2009, 49 (2) 154-158; DOI: 10.2501/S0021849909090205
  2. Field, Peter

    1. You have access
      Empirical Generalizations about Advertising Campaign Success
      Les Binet, Peter Field
      Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
  3. Fulgoni, Gian M.

    1. You have access
      Whither the Click? How Online Advertising Works
      Gian M. Fulgoni, Marie Pauline Mörn
      Journal of Advertising Research Jun 2009, 49 (2) 134-142; DOI: 10.2501/S0021849909090175

H

  1. Hammer, Peter

    1. You have access
      How Clutter Affects Advertising Effectiveness
      Peter Hammer, Erica Riebe, Rachel Kennedy
      Journal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
  2. Hanssens, Dominique M.

    1. You have access
      Advertising Impact Generalizations In a Marketing Mix Context
      Dominique M. Hanssens
      Journal of Advertising Research Jun 2009, 49 (2) 127-129; DOI: 10.2501/S0021849909090151
  3. Hayati, Babak

    1. You have access
      An Update of Real-World TV Advertising Tests
      Ye Hu, Leonard M. Lodish, Abba M. Krieger, Babak Hayati
      Journal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291
  4. Hu, Ye

    1. You have access
      An Update of Real-World TV Advertising Tests
      Ye Hu, Leonard M. Lodish, Abba M. Krieger, Babak Hayati
      Journal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291

J

  1. Jamhouri, Oscar

    1. You have access
      The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace
      Oscar Jamhouri, Marek L. Winiarz
      Journal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
  2. Janiszewski, Chris

    1. You have access
      The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling
      Alan G. Sawyer, Hayden Noel, Chris Janiszewski
      Journal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278

K

  1. Keller, Ed

    1. You have access
      The Role of Advertising in Word of Mouth
      Ed Keller, Brad Fay
      Journal of Advertising Research Jun 2009, 49 (2) 154-158; DOI: 10.2501/S0021849909090205
  2. Kennedy, Rachel

    1. You have access
      How Clutter Affects Advertising Effectiveness
      Peter Hammer, Erica Riebe, Rachel Kennedy
      Journal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
    2. You have access
      Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function
      Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
    3. You have access
      The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
      Kate Newstead, Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
  3. Krieger, Abba M.

    1. You have access
      An Update of Real-World TV Advertising Tests
      Ye Hu, Leonard M. Lodish, Abba M. Krieger, Babak Hayati
      Journal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291

L

  1. Lodish, Leonard M.

    1. You have access
      An Update of Real-World TV Advertising Tests
      Ye Hu, Leonard M. Lodish, Abba M. Krieger, Babak Hayati
      Journal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291

M

  1. Mörn, Marie Pauline

    1. You have access
      Whither the Click? How Online Advertising Works
      Gian M. Fulgoni, Marie Pauline Mörn
      Journal of Advertising Research Jun 2009, 49 (2) 134-142; DOI: 10.2501/S0021849909090175

N

  1. Newstead, Kate

    1. You have access
      The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
      Kate Newstead, Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
  2. Noel, Hayden

    1. You have access
      The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling
      Alan G. Sawyer, Hayden Noel, Chris Janiszewski
      Journal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278

P

  1. Patnaik, Sandeep

    1. You have access
      Using Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising
      J. Scott Armstrong, Sandeep Patnaik
      Journal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230
  2. Precourt, Geoffrey

    1. You have access
      Why Empirical Generalizations Matter
      Geoffrey Precourt
      Journal of Advertising Research Jun 2009, 49 (2) 113-114; DOI: 10.2501/S0021849909090382

R

  1. Riebe, Erica

    1. You have access
      How Clutter Affects Advertising Effectiveness
      Peter Hammer, Erica Riebe, Rachel Kennedy
      Journal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
  2. Romaniuk, Jenni

    1. You have access
      The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising
      Jenni Romaniuk
      Journal of Advertising Research Jun 2009, 49 (2) 143-150; DOI: 10.2501/S0021849909090187
  3. Rubinson, Joel

    1. You have access
      Empirical Evidence of TV Advertising Effectiveness
      Joel Rubinson
      Journal of Advertising Research Jun 2009, 49 (2) 220-226; DOI: 10.2501/S0021849909090321

S

  1. Sawyer, Alan G.

    1. You have access
      The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling
      Alan G. Sawyer, Hayden Noel, Chris Janiszewski
      Journal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278
  2. Sharp, Byron

    1. You have access
      Today's Advertising Laws: Will They Survive the Digital Revolution?
      Byron Sharp, Yoram (Jerry) Wind
      Journal of Advertising Research Jun 2009, 49 (2) 120-126; DOI: 10.2501/S002184990909014X
    2. You have access
      Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function
      Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
    3. You have access
      The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
      Kate Newstead, Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
    4. You have access
      Television: Back to the Future
      Byron Sharp, Virginia Beal, Martin Collins
      Journal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X
    5. You have access
      Advertising Empirical Generalizations: Implications for Research and Action
      Yoram (Jerry) Wind, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 246-252; DOI: 10.2501/S0021849909090369
  3. Sorensen, Herb

    1. You have access
      The In-Store “Audience”
      Herb Sorensen
      Journal of Advertising Research Jun 2009, 49 (2) 176-179; DOI: 10.2501/S0021849909090242

T

  1. Taylor, Jennifer

    1. You have access
      Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function
      Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
    2. You have access
      The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
      Kate Newstead, Jennifer Taylor, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
  2. Tellis, Gerard J.

    1. You have access
      Generalizations about Advertising Effectiveness in Markets
      Gerard J. Tellis
      Journal of Advertising Research Jun 2009, 49 (2) 240-245; DOI: 10.2501/S0021849909090357

V

  1. van Reijmersdal, Eva

    1. You have access
      Brand Placement Prominence: Good for Memory! Bad for Attitudes?
      Eva van Reijmersdal
      Journal of Advertising Research Jun 2009, 49 (2) 151-153; DOI: 10.2501/S0021849909090199

W

  1. Wind, Yoram (Jerry)

    1. You have access
      Today's Advertising Laws: Will They Survive the Digital Revolution?
      Byron Sharp, Yoram (Jerry) Wind
      Journal of Advertising Research Jun 2009, 49 (2) 120-126; DOI: 10.2501/S002184990909014X
    2. You have access
      Advertising Empirical Generalizations: Implications for Research and Action
      Yoram (Jerry) Wind, Byron Sharp
      Journal of Advertising Research Jun 2009, 49 (2) 246-252; DOI: 10.2501/S0021849909090369
  2. Winiarz, Marek L.

    1. You have access
      The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace
      Oscar Jamhouri, Marek L. Winiarz
      Journal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
  3. Wood, Leslie

    1. You have access
      Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns
      Leslie Wood
      Journal of Advertising Research Jun 2009, 49 (2) 186-192; DOI: 10.2501/S0021849909090266
  4. Wright, Malcolm

    1. You have access
      A New Theorem for Optimizing the Advertising Budget
      Malcolm Wright
      Journal of Advertising Research Jun 2009, 49 (2) 164-169; DOI: 10.2501/S0021849909090229
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Journal of Advertising Research: 49 (2)
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