Index by author
What We Know About Advertising: Lessons from Empirical Generalizations
01 June 2009; volume 49, issue 2
A
Armstrong, J. Scott
- You have accessUsing Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive AdvertisingJ. Scott Armstrong, Sandeep PatnaikJournal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230
B
Beal, Virginia
- You have accessTelevision: Back to the FutureByron Sharp, Virginia Beal, Martin CollinsJournal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X
Binet, Les
- You have accessEmpirical Generalizations about Advertising Campaign SuccessLes Binet, Peter FieldJournal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
Burke, Raymond R.
- You have accessBehavioral Effects of Digital SignageRaymond R. BurkeJournal of Advertising Research Jun 2009, 49 (2) 180-185; DOI: 10.2501/S0021849909090254
C
Collins, Martin
- You have accessTelevision: Back to the FutureByron Sharp, Virginia Beal, Martin CollinsJournal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X
D
du Plessis, Erik
- You have accessDigital Video Recorders And Inadvertent Advertising ExposureErik du PlessisJournal of Advertising Research Jun 2009, 49 (2) 236-239; DOI: 10.2501/S0021849909090345
F
Fay, Brad
- You have accessThe Role of Advertising in Word of MouthEd Keller, Brad FayJournal of Advertising Research Jun 2009, 49 (2) 154-158; DOI: 10.2501/S0021849909090205
Field, Peter
- You have accessEmpirical Generalizations about Advertising Campaign SuccessLes Binet, Peter FieldJournal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
Fulgoni, Gian M.
- You have accessWhither the Click? How Online Advertising WorksGian M. Fulgoni, Marie Pauline MörnJournal of Advertising Research Jun 2009, 49 (2) 134-142; DOI: 10.2501/S0021849909090175
H
Hammer, Peter
- You have accessHow Clutter Affects Advertising EffectivenessPeter Hammer, Erica Riebe, Rachel KennedyJournal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
Hanssens, Dominique M.
- You have accessAdvertising Impact Generalizations In a Marketing Mix ContextDominique M. HanssensJournal of Advertising Research Jun 2009, 49 (2) 127-129; DOI: 10.2501/S0021849909090151
Hayati, Babak
- You have accessAn Update of Real-World TV Advertising TestsYe Hu, Leonard M. Lodish, Abba M. Krieger, Babak HayatiJournal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291
Hu, Ye
- You have accessAn Update of Real-World TV Advertising TestsYe Hu, Leonard M. Lodish, Abba M. Krieger, Babak HayatiJournal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291
J
Jamhouri, Oscar
- You have accessThe Enduring Influence of TV Advertising And Communications Clout Patterns In the Global MarketplaceOscar Jamhouri, Marek L. WiniarzJournal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
Janiszewski, Chris
- You have accessThe Spacing Effects of Multiple Exposures on Memory: Implications for Advertising SchedulingAlan G. Sawyer, Hayden Noel, Chris JaniszewskiJournal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278
K
Keller, Ed
- You have accessThe Role of Advertising in Word of MouthEd Keller, Brad FayJournal of Advertising Research Jun 2009, 49 (2) 154-158; DOI: 10.2501/S0021849909090205
Kennedy, Rachel
- You have accessHow Clutter Affects Advertising EffectivenessPeter Hammer, Erica Riebe, Rachel KennedyJournal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
- You have accessIs Once Really Enough? Making Generalizations about Advertising's Convex Sales Response FunctionJennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
- You have accessThe Total Long-Term Sales Effects of Advertising: Lessons from Single SourceKate Newstead, Jennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
Krieger, Abba M.
- You have accessAn Update of Real-World TV Advertising TestsYe Hu, Leonard M. Lodish, Abba M. Krieger, Babak HayatiJournal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291
L
Lodish, Leonard M.
- You have accessAn Update of Real-World TV Advertising TestsYe Hu, Leonard M. Lodish, Abba M. Krieger, Babak HayatiJournal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291
M
Mörn, Marie Pauline
- You have accessWhither the Click? How Online Advertising WorksGian M. Fulgoni, Marie Pauline MörnJournal of Advertising Research Jun 2009, 49 (2) 134-142; DOI: 10.2501/S0021849909090175
N
Newstead, Kate
- You have accessThe Total Long-Term Sales Effects of Advertising: Lessons from Single SourceKate Newstead, Jennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
Noel, Hayden
- You have accessThe Spacing Effects of Multiple Exposures on Memory: Implications for Advertising SchedulingAlan G. Sawyer, Hayden Noel, Chris JaniszewskiJournal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278
P
Patnaik, Sandeep
- You have accessUsing Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive AdvertisingJ. Scott Armstrong, Sandeep PatnaikJournal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230
Precourt, Geoffrey
- You have accessWhy Empirical Generalizations MatterGeoffrey PrecourtJournal of Advertising Research Jun 2009, 49 (2) 113-114; DOI: 10.2501/S0021849909090382
R
Riebe, Erica
- You have accessHow Clutter Affects Advertising EffectivenessPeter Hammer, Erica Riebe, Rachel KennedyJournal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
Romaniuk, Jenni
- You have accessThe Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet AdvertisingJenni RomaniukJournal of Advertising Research Jun 2009, 49 (2) 143-150; DOI: 10.2501/S0021849909090187
Rubinson, Joel
- You have accessEmpirical Evidence of TV Advertising EffectivenessJoel RubinsonJournal of Advertising Research Jun 2009, 49 (2) 220-226; DOI: 10.2501/S0021849909090321
S
Sawyer, Alan G.
- You have accessThe Spacing Effects of Multiple Exposures on Memory: Implications for Advertising SchedulingAlan G. Sawyer, Hayden Noel, Chris JaniszewskiJournal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278
Sharp, Byron
- You have accessToday's Advertising Laws: Will They Survive the Digital Revolution?Byron Sharp, Yoram (Jerry) WindJournal of Advertising Research Jun 2009, 49 (2) 120-126; DOI: 10.2501/S002184990909014X
- You have accessIs Once Really Enough? Making Generalizations about Advertising's Convex Sales Response FunctionJennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
- You have accessThe Total Long-Term Sales Effects of Advertising: Lessons from Single SourceKate Newstead, Jennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
- You have accessTelevision: Back to the FutureByron Sharp, Virginia Beal, Martin CollinsJournal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X
- You have accessAdvertising Empirical Generalizations: Implications for Research and ActionYoram (Jerry) Wind, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 246-252; DOI: 10.2501/S0021849909090369
Sorensen, Herb
- You have accessThe In-Store “Audience”Herb SorensenJournal of Advertising Research Jun 2009, 49 (2) 176-179; DOI: 10.2501/S0021849909090242
T
Taylor, Jennifer
- You have accessIs Once Really Enough? Making Generalizations about Advertising's Convex Sales Response FunctionJennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
- You have accessThe Total Long-Term Sales Effects of Advertising: Lessons from Single SourceKate Newstead, Jennifer Taylor, Rachel Kennedy, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
Tellis, Gerard J.
- You have accessGeneralizations about Advertising Effectiveness in MarketsGerard J. TellisJournal of Advertising Research Jun 2009, 49 (2) 240-245; DOI: 10.2501/S0021849909090357
V
van Reijmersdal, Eva
- You have accessBrand Placement Prominence: Good for Memory! Bad for Attitudes?Eva van ReijmersdalJournal of Advertising Research Jun 2009, 49 (2) 151-153; DOI: 10.2501/S0021849909090199
W
Wind, Yoram (Jerry)
- You have accessToday's Advertising Laws: Will They Survive the Digital Revolution?Byron Sharp, Yoram (Jerry) WindJournal of Advertising Research Jun 2009, 49 (2) 120-126; DOI: 10.2501/S002184990909014X
- You have accessAdvertising Empirical Generalizations: Implications for Research and ActionYoram (Jerry) Wind, Byron SharpJournal of Advertising Research Jun 2009, 49 (2) 246-252; DOI: 10.2501/S0021849909090369
Winiarz, Marek L.
- You have accessThe Enduring Influence of TV Advertising And Communications Clout Patterns In the Global MarketplaceOscar Jamhouri, Marek L. WiniarzJournal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
Wood, Leslie
- You have accessShort-Term Effects of Advertising: Some Well-Established Empirical Law-Like PatternsLeslie WoodJournal of Advertising Research Jun 2009, 49 (2) 186-192; DOI: 10.2501/S0021849909090266
Wright, Malcolm
- You have accessA New Theorem for Optimizing the Advertising BudgetMalcolm WrightJournal of Advertising Research Jun 2009, 49 (2) 164-169; DOI: 10.2501/S0021849909090229
