Most read article(s)

You have access
Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Journal of Advertising Research Dec 2017, 57 (4) 368-378; DOI: 10.2501/JAR-2017-047
You have access
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
You have access
Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART

Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
You have access
The Globalization of Social Media
Graeme Hutton, Maggie Fosdick

Journal of Advertising Research Dec 2011, 51 (4) 564-570; DOI: 10.2501/JAR-51-4-564-570
You have access
Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
You have access
Accounting for Causality When Measuring Sales Lift from Television Advertising
Henry Assael, Masakazu Ishihara, Baek Jung Kim

Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
You have access
What Do We Know About Social-Media Marketing?
John B. Ford

Journal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041
You have access
Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
You have access
Allocating Spending On Digital-Video Advertising
Nazrul I. Shaikh, Mahima Hada, Niva Shrestha

Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
You have access
What Do We Know About Neuromarketing?
John B. Ford

Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General