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Most read article(s)

  • You have access
    The Power of Social Television: Can Social Media Build Viewer Engagement?
    Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
    Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
  • You have access
    What Do We Know About TV in the Digital Age?
    John B. Ford
    Journal of Advertising Research Mar 2019, 59 (1) 1-2; DOI: 10.2501/JAR-2019-006
  • You have access
    60 Robust Years Of Advertising Research, and Counting
    John B. Ford
    Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020
  • You have access
    What Do We Know About In-Store Marketing?
    John B. Ford
    Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020
  • You have access
    How Does Recall Work in Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031
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    The Perceived Fit between Instagram Influencers and the Endorsed Brand
    Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
    Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
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    Understanding AI Advertising From the Consumer Perspective
    Linwan Wu, Taylor Jing Wen
    Journal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004
  • You have access
    What Do We Know About Segmentation and Targeting?
    John B. Ford
    Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018
  • You have access
    What Do We Know About Mobile Media and Marketing?
    John B. Ford
    Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032
  • You have access
    What Do We Know About Creativity?
    John B. Ford
    Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

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© 2023 the Journal of Advertising Research

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