Most read article(s)

You have access
The Power of Social Television: Can Social Media Build Viewer Engagement?
Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein

Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
You have access
What Do We Know About TV in the Digital Age?
John B. Ford

Journal of Advertising Research Mar 2019, 59 (1) 1-2; DOI: 10.2501/JAR-2019-006
You have access
60 Robust Years Of Advertising Research, and Counting
John B. Ford

Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020
You have access
What Do We Know About In-Store Marketing?
John B. Ford

Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020
You have access
How Does Recall Work in Advertising?
Geoffrey Precourt

Journal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031
You have access
The Perceived Fit between Instagram Influencers and the Endorsed Brand
Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
You have access
Understanding AI Advertising From the Consumer Perspective
Linwan Wu, Taylor Jing Wen

Journal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004
You have access
What Do We Know About Segmentation and Targeting?
John B. Ford

Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018
You have access
What Do We Know About Mobile Media and Marketing?
John B. Ford

Journal of Advertising Research Sep 2017, 57 (3) 237-238; DOI: 10.2501/JAR-2017-032
You have access
What Do We Know About Creativity?
John B. Ford

Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General