Most read article(s)

You have access
Advertising Attitudes and Advertising Effectiveness
Abhilasha Mehta

Journal of Advertising Research May 2000, 40 (3) 67-72; DOI: 10.2501/JAR-40-3-67-72
You have access
Racial Stereotypes in Children's Television Commercials
Jill K. Maher, Kenneth C. Herbst, Nancy M. Childs, Seth Finn

Journal of Advertising Research Mar 2008, 48 (1) 80-93; DOI: 10.2501/S0021849908080100
You have access
How Strong is the Pull of the Past?
Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. Latour

Journal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165
You have access
Effects of Popular Music in Advertising on Attention and Memory
David Allan

Journal of Advertising Research Dec 2006, 46 (4) 434-444; DOI: 10.2501/S0021849906060491
You have access
Allocating Spending On Digital-Video Advertising
Nazrul I. Shaikh, Mahima Hada, Niva Shrestha

Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
You have access
Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets
Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan Yang

Journal of Advertising Research Oct 2022, 2022-022; DOI: 10.2501/JAR-2022-022
You have access
Advertisements Just Aren't Advertisements Anymore
Colin Campbell, Justin Cohen, Junzhao Ma

Journal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010
You have access
“Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase
Gian M. Fulgoni

Journal of Advertising Research Dec 2014, 54 (4) 377-380; DOI: 10.2501/JAR-54-4-377-380
You have access
The Perceived Fit between Instagram Influencers and the Endorsed Brand
Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030
You have access
The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
John B. Ford, Colin Campbell

Journal of Advertising Research Sep 2022, 62 (3) 197-198; DOI: 10.2501/JAR-2022-019

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General