Most read article(s)

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How Do Heuristics Influence Creative Decisions at Advertising Agencies?
Douglas C. West, George Christodoulides, Jennifer Bonhomme

Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
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How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
Rob Jayson, Martin P. Block, Yingying Chen

Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
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Blink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive Unconscious
Spike Cramphorn

Journal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X
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Assessing Scientific Claims In Print Ads that Promote Cosmetics
Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri

Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
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“Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase
Gian M. Fulgoni

Journal of Advertising Research Dec 2014, 54 (4) 377-380; DOI: 10.2501/JAR-54-4-377-380
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Empirical Generalizations about Advertising Campaign Success
Les Binet, Peter Field

Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
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Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu

Journal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006
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How Is Consumer Engagement Reshaping Marketing?
Geoffrey Precourt

Journal of Advertising Research Mar 2016, 56 (1) 2-3; DOI: 10.2501/JAR-2016-006
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What Do We Know About Digital Attribution?
John B. Ford

Journal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044
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Is Your Brand Protected?
Ross W. Johnson, Clay Voorhees, Farnoosh Khodakarami

Journal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013

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