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Most read article(s)

  • You have access
    How Do Heuristics Influence Creative Decisions at Advertising Agencies?
    Douglas C. West, George Christodoulides, Jennifer Bonhomme
    Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
  • You have access
    How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
    Rob Jayson, Martin P. Block, Yingying Chen
    Journal of Advertising Research Mar 2018, 58 (1) 77-89; DOI: 10.2501/JAR-2018-011
  • You have access
    Blink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive Unconscious
    Spike Cramphorn
    Journal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X
  • You have access
    Assessing Scientific Claims In Print Ads that Promote Cosmetics
    Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
    Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
  • You have access
    “Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase
    Gian M. Fulgoni
    Journal of Advertising Research Dec 2014, 54 (4) 377-380; DOI: 10.2501/JAR-54-4-377-380
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    Empirical Generalizations about Advertising Campaign Success
    Les Binet, Peter Field
    Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
  • You have access
    Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
    Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
    Journal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006
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    How Is Consumer Engagement Reshaping Marketing?
    Geoffrey Precourt
    Journal of Advertising Research Mar 2016, 56 (1) 2-3; DOI: 10.2501/JAR-2016-006
  • You have access
    What Do We Know About Digital Attribution?
    John B. Ford
    Journal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044
  • You have access
    Is Your Brand Protected?
    Ross W. Johnson, Clay Voorhees, Farnoosh Khodakarami
    Journal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013

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© 2023 the Journal of Advertising Research

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