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The Power of “Like”

How Brands Reach (and Influence) Fans Through Social-Media Marketing

Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
DOI: 10.2501/JAR-52-1-040-052 Published 1 March 2012
Andrew Lipsman
comScore,
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Graham Mudd
comScore,
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Mike Rich
comScore,
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Sean Bruich
Facebook,
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Vol 52 Issue 1

Journal of Advertising Research: 52 (1)
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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
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