Most read article(s)

You have access
Research on Advertising in a Recession
Gerard J. Tellis, Kethan Tellis

Journal of Advertising Research Sep 2009, 49 (3) 304-327; DOI: 10.2501/S0021849909090400
You have access
What Drives Consumers To Engage with Influencers?
Justine Rapp Farrell, Colin Campbell, Sean Sands

Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017
You have access
60 Robust Years Of Advertising Research, and Counting
John B. Ford

Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020
You have access
The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
Charles Young, Brian Gillespie, Christian Otto

Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
You have access
The Power of Social Television: Can Social Media Build Viewer Engagement?
Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein

Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
You have access
What Do We Know About TV in the Digital Age?
John B. Ford

Journal of Advertising Research Mar 2019, 59 (1) 1-2; DOI: 10.2501/JAR-2019-006
You have access
How Is Consumer Engagement Reshaping Marketing?
Geoffrey Precourt

Journal of Advertising Research Mar 2016, 56 (1) 2-3; DOI: 10.2501/JAR-2016-006
You have access
Managing the Transparency Paradox Of Social-Media Influencer Disclosures
Nadia Steils, Annabel Martin, Jean-François Toti

Journal of Advertising Research Jun 2022, 62 (2) 148-166; DOI: 10.2501/JAR-2022-008
You have access
What Do We Know About Sports Sponsorships?
John B. Ford

Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033
You have access
Can a Whisper Boost Recall Of Video Advertisements?
Sean Sands, Colin Campbell, Alexis Mavrommatis, Veronika Kadomskaia

Journal of Advertising Research Sep 2022, 62 (3) 287-296; DOI: 10.2501/JAR-2022-016

Main menu

User menu

Search

Most read article(s)

Pages

Navigate

Contact us

General