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Most read article(s)

  • You have access
    What Do We Know About Gender and Diversity?
    John B. Ford
    Journal of Advertising Research Jun 2020, 60 (2) 119-120; DOI: 10.2501/JAR-2020-013
  • You have access
    Seeding Viral Content
    Yuping Liu-Thompkins
    Journal of Advertising Research Dec 2012, 52 (4) 465-478; DOI: 10.2501/JAR-52-4-465-478
  • You have access
    Enhancing Brand Credibility Via Celebrity Endorsement
    Stephen W. Wang, Angeline Close Scheinbaum
    Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
  • You have access
    What Do We Know About Sports Sponsorships?
    John B. Ford
    Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033
  • You have access
    Leveraging Synergy and Emotion In a Multi-Platform World
    Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
    Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
  • You have access
    A Comparison of Social Media Influencers’ KPI Patterns across Platforms
    Naser Pourazad, Lara Stocchi, Shreya Narsey
    Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
  • You have access
    Finding Insights on Hard-to-Reach Targets
    Geoffrey Precourt
    Journal of Advertising Research Dec 2016, 56 (4) 339-340; DOI: 10.2501/JAR-2016-039
  • You have access
    How Does Neuroscience Work in Advertising?
    Geoffrey Precourt
    Journal of Advertising Research Jun 2015, 55 (2) 112-113; DOI: 10.2501/JAR-55-2-112-113
  • You have access
    Advertising Attitudes and Advertising Effectiveness
    Abhilasha Mehta
    Journal of Advertising Research May 2000, 40 (3) 67-72; DOI: 10.2501/JAR-40-3-67-72
  • You have access
    How Strong is the Pull of the Past?
    Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. Latour
    Journal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165

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© 2023 the Journal of Advertising Research

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