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What Do We Know About Gender and Diversity?
John B. Ford

Journal of Advertising Research Jun 2020, 60 (2) 119-120; DOI: 10.2501/JAR-2020-013
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Seeding Viral Content
Yuping Liu-Thompkins

Journal of Advertising Research Dec 2012, 52 (4) 465-478; DOI: 10.2501/JAR-52-4-465-478
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Enhancing Brand Credibility Via Celebrity Endorsement
Stephen W. Wang, Angeline Close Scheinbaum

Journal of Advertising Research Mar 2018, 58 (1) 16-32; DOI: 10.2501/JAR-2017-042
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What Do We Know About Sports Sponsorships?
John B. Ford

Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033
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Leveraging Synergy and Emotion In a Multi-Platform World
Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci

Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
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A Comparison of Social Media Influencers’ KPI Patterns across Platforms
Naser Pourazad, Lara Stocchi, Shreya Narsey

Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
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Finding Insights on Hard-to-Reach Targets
Geoffrey Precourt

Journal of Advertising Research Dec 2016, 56 (4) 339-340; DOI: 10.2501/JAR-2016-039
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How Does Neuroscience Work in Advertising?
Geoffrey Precourt

Journal of Advertising Research Jun 2015, 55 (2) 112-113; DOI: 10.2501/JAR-55-2-112-113
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Advertising Attitudes and Advertising Effectiveness
Abhilasha Mehta

Journal of Advertising Research May 2000, 40 (3) 67-72; DOI: 10.2501/JAR-40-3-67-72
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How Strong is the Pull of the Past?
Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. Latour

Journal of Advertising Research Jun 2013, 53 (2) 150-165; DOI: 10.2501/JAR-53-2-150-165

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