Index by author

01 March 2023; volume 63, issue 1

  1. Acharya, Manaswini

    1. An Investigation Into Slogan Design On Creating Slogan–Brand Alignment
      Mayukh Dass, Chiranjeev Kohli, Manaswini Acharya
      Journal of Advertising Research Mar 2023, 63 (1) 43-60; DOI: 10.2501/JAR-2023-004

  2. Berg, Hanna

    1. Why Casting Older Female Models Is Good for Advertising
      Hanna Berg, Karina T. Liljedal
      Journal of Advertising Research Mar 2023, 63 (1) 61-80; DOI: 10.2501/JAR-2023-001

  3. Campbell, Colin

    1. Introducing 2023 JAR Research Priorities
      Colin Campbell
      Journal of Advertising Research Mar 2023, 63 (1) iv-vi; DOI: 10.2501/JAR-2023-005

  4. Colliander, Jonas

    1. Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?
      Jonas Colliander, Micael Dahlen, Helge Thorbjørnsen
      Journal of Advertising Research Mar 2023, 63 (1) 17-29; DOI: 10.2501/JAR-2023-003

  5. Coussement, Kristof

    1. A Guide to Graphic Design For Functional versus Experiential Ads
      Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement
      Journal of Advertising Research Mar 2023, 63 (1) 81-104; DOI: 10.2501/JAR-2023-002

  6. Dahlen, Micael

    1. Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?
      Jonas Colliander, Micael Dahlen, Helge Thorbjørnsen
      Journal of Advertising Research Mar 2023, 63 (1) 17-29; DOI: 10.2501/JAR-2023-003

  7. Dass, Mayukh

    1. An Investigation Into Slogan Design On Creating Slogan–Brand Alignment
      Mayukh Dass, Chiranjeev Kohli, Manaswini Acharya
      Journal of Advertising Research Mar 2023, 63 (1) 43-60; DOI: 10.2501/JAR-2023-004

  8. Deng, Yiting

    1. How Do Taxes on Car Sales Affect Television Advertising Strategies?
      Yiting Deng, Min Jiang, Xiaodong Jiang
      Journal of Advertising Research Mar 2023, 63 (1) 1-16; DOI: 10.2501/JAR-2022-029

  9. Harrigan, Paul

    1. A Guide to Graphic Design For Functional versus Experiential Ads
      Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement
      Journal of Advertising Research Mar 2023, 63 (1) 81-104; DOI: 10.2501/JAR-2023-002

  10. Jeffrey, Jennifer

    1. Actors Who Play Outlaws Can Be Good for Endorsing Products
      Jennifer Jeffrey, Matthew Thomson, Allison R. Johnson
      Journal of Advertising Research Mar 2023, 63 (1) 30-42; DOI: 10.2501/JAR-2022-028
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