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Table of Contents

01 March 2023; volume 63, issue 1

Editor’s Desk

  • You have accessRestricted access
    Introducing 2023 JAR Research PrioritiesAn Industry-Informed List of Advertising Topics Where Research Is Needed Most
    Colin Campbell
    Journal of Advertising Research Mar 2023, 63 (1) iv-vi; DOI: 10.2501/JAR-2023-005

Articles

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    How Do Taxes on Car Sales Affect Television Advertising Strategies?A Model for Predicting Advertising Intensity Around Emissions-Related Tax Changes
    Yiting Deng, Min Jiang, Xiaodong Jiang
    Journal of Advertising Research Mar 2023, 63 (1) 1-16; DOI: 10.2501/JAR-2022-029
    • Web Appendix
    • Web Appendix
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    Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions
    Jonas Colliander, Micael Dahlen, Helge Thorbjørnsen
    Journal of Advertising Research Mar 2023, 63 (1) 17-29; DOI: 10.2501/JAR-2023-003
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    Actors Who Play Outlaws Can Be Good for Endorsing ProductsThe Unexpected Power Of Negative Character Endorsers
    Jennifer Jeffrey, Matthew Thomson, Allison R. Johnson
    Journal of Advertising Research Mar 2023, 63 (1) 30-42; DOI: 10.2501/JAR-2022-028
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    An Investigation Into Slogan Design On Creating Slogan–Brand AlignmentMessage Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment
    Mayukh Dass, Chiranjeev Kohli, Manaswini Acharya
    Journal of Advertising Research Mar 2023, 63 (1) 43-60; DOI: 10.2501/JAR-2023-004
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    Why Casting Older Female Models Is Good for AdvertisingThe Positive Effects of Challenging The Underrepresentation of Older Women in Ads
    Hanna Berg, Karina T. Liljedal
    Journal of Advertising Research Mar 2023, 63 (1) 61-80; DOI: 10.2501/JAR-2023-001
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    A Guide to Graphic Design For Functional versus Experiential AdsColor-Evoked Emotion and Design Complexity Can Enhance Effectiveness
    Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement
    Journal of Advertising Research Mar 2023, 63 (1) 81-104; DOI: 10.2501/JAR-2023-002
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Journal of Advertising Research: 63 (1)
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