Table of Contents

Articles

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  How Do Taxes on Car Sales Affect Television Advertising Strategies?A Model for Predicting Advertising Intensity Around Emissions-Related Tax Changes

  Yiting Deng, Min Jiang, Xiaodong Jiang

  Journal of Advertising Research Mar 2023, 63 (1) 1-16; DOI: 10.2501/JAR-2022-029

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  Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions

  Jonas Colliander, Micael Dahlen, Helge Thorbjørnsen

  Journal of Advertising Research Mar 2023, 63 (1) 17-29; DOI: 10.2501/JAR-2023-003
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  Actors Who Play Outlaws Can Be Good for Endorsing ProductsThe Unexpected Power Of Negative Character Endorsers

  Jennifer Jeffrey, Matthew Thomson, Allison R. Johnson

  Journal of Advertising Research Mar 2023, 63 (1) 30-42; DOI: 10.2501/JAR-2022-028
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  An Investigation Into Slogan Design On Creating Slogan–Brand AlignmentMessage Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment

  Mayukh Dass, Chiranjeev Kohli, Manaswini Acharya

  Journal of Advertising Research Mar 2023, 63 (1) 43-60; DOI: 10.2501/JAR-2023-004
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  Why Casting Older Female Models Is Good for AdvertisingThe Positive Effects of Challenging The Underrepresentation of Older Women in Ads

  Hanna Berg, Karina T. Liljedal

  Journal of Advertising Research Mar 2023, 63 (1) 61-80; DOI: 10.2501/JAR-2023-001
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  A Guide to Graphic Design For Functional versus Experiential AdsColor-Evoked Emotion and Design Complexity Can Enhance Effectiveness

  Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement

  Journal of Advertising Research Mar 2023, 63 (1) 81-104; DOI: 10.2501/JAR-2023-002