Index by author

01 December 2022; volume 62, issue 4

  1. Balaban, Delia Cristina

    1. How the Impact of Social Media Influencer Disclosures Changes over Time
      Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu
      Journal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023

  2. Buskila, Gadi

    1. The Impact of Victims’ Imagery On Charity Crowdfunding Campaigns
      Gadi Buskila, Dikla Perez
      Journal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021

  3. Campbell, Colin

    1. Where to Next?
      Colin Campbell
      Journal of Advertising Research Dec 2022, 62 (4) 298-300; DOI: 10.2501/JAR-2022-027

  4. Chang, Chun-Tuan

    1. Are Consumers Moved by a Crying Tree Or a Smiling Forest?
      Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee
      Journal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024

  5. Evans, Nathaniel J.

    1. How the Impact of Social Media Influencer Disclosures Changes over Time
      Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu
      Journal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023

  6. Foti, Lianne

    1. Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets
      Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan Yang
      Journal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022

  7. Golmohammadi, Alireza

    1. How Advertising Expenditures Affect Consumers’ Perceptions of Quality
      Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi
      Journal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026

  8. Kallevig, Annette

    1. Managing Creativity in the Age Of Data-Driven Marketing Communication
      Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai
      Journal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025

  9. Keller, Kevin Lane

    1. How Advertising Expenditures Affect Consumers’ Perceptions of Quality
      Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi
      Journal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026

  10. Lee, Hsiao-Ching

    1. Are Consumers Moved by a Crying Tree Or a Smiling Forest?
      Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee
      Journal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024
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