Index by author
01 December 2022; volume 62, issue 4
B
Balaban, Delia Cristina
- You have accessHow the Impact of Social Media Influencer Disclosures Changes over TimeNathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda MucundorfeanuJournal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023
Buskila, Gadi
- You have accessThe Impact of Victims’ Imagery On Charity Crowdfunding CampaignsGadi Buskila, Dikla PerezJournal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021
C
Campbell, Colin
- You have accessWhere to Next?Colin CampbellJournal of Advertising Research Dec 2022, 62 (4) 298-300; DOI: 10.2501/JAR-2022-027
Chang, Chun-Tuan
- You have accessAre Consumers Moved by a Crying Tree Or a Smiling Forest?Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang LeeJournal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024
E
Evans, Nathaniel J.
- You have accessHow the Impact of Social Media Influencer Disclosures Changes over TimeNathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda MucundorfeanuJournal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023
F
Foti, Lianne
- You have accessForeign versus Local Consumer Culture Positioning when Entering Foreign MarketsLefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan YangJournal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022
G
Golmohammadi, Alireza
- You have accessHow Advertising Expenditures Affect Consumers’ Perceptions of QualityKoushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza GolmohammadiJournal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026
K
Kallevig, Annette
- You have accessManaging Creativity in the Age Of Data-Driven Marketing CommunicationAnnette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena RovaiJournal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
Keller, Kevin Lane
- You have accessHow Advertising Expenditures Affect Consumers’ Perceptions of QualityKoushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza GolmohammadiJournal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026
L
Lee, Hsiao-Ching
- You have accessAre Consumers Moved by a Crying Tree Or a Smiling Forest?Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang LeeJournal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024
Lee, Yu-Kang
- You have accessAre Consumers Moved by a Crying Tree Or a Smiling Forest?Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang LeeJournal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024
Lehmann, Donald R.
- You have accessHow Advertising Expenditures Affect Consumers’ Perceptions of QualityKoushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza GolmohammadiJournal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026
M
Mucundorfeanu, Meda
- You have accessHow the Impact of Social Media Influencer Disclosures Changes over TimeNathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda MucundorfeanuJournal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023
N
Naderer, Brigitte
- You have accessHow the Impact of Social Media Influencer Disclosures Changes over TimeNathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda MucundorfeanuJournal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023
O
Ozuem, Wilson
- You have accessManaging Creativity in the Age Of Data-Driven Marketing CommunicationAnnette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena RovaiJournal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
P
Perez, Dikla
- You have accessThe Impact of Victims’ Imagery On Charity Crowdfunding CampaignsGadi Buskila, Dikla PerezJournal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021
R
Rajavi, Koushyar
- You have accessHow Advertising Expenditures Affect Consumers’ Perceptions of QualityKoushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza GolmohammadiJournal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026
Ranfagni, Silvia
- You have accessManaging Creativity in the Age Of Data-Driven Marketing CommunicationAnnette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena RovaiJournal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
Rovai, Serena
- You have accessManaging Creativity in the Age Of Data-Driven Marketing CommunicationAnnette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena RovaiJournal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
T
Teng, Lefa
- You have accessForeign versus Local Consumer Culture Positioning when Entering Foreign MarketsLefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan YangJournal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022
W
Wang, Xinran
- You have accessForeign versus Local Consumer Culture Positioning when Entering Foreign MarketsLefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan YangJournal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022
Willis, Michelle
- You have accessManaging Creativity in the Age Of Data-Driven Marketing CommunicationAnnette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena RovaiJournal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
Y
Yang, Xinyan
- You have accessForeign versus Local Consumer Culture Positioning when Entering Foreign MarketsLefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan YangJournal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022
Z
Zhang, Mengmeng
- You have accessForeign versus Local Consumer Culture Positioning when Entering Foreign MarketsLefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan YangJournal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022