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Table of Contents

01 March 2022; volume 62, issue 1

Editor’s Desk

  • You have accessRestricted access
    Advertising Message Impact on Consumers: How to Enhance Positive Affect
    John B. Ford
    Journal of Advertising Research Mar 2022, 62 (1) 1-2; DOI: 10.2501/JAR-2022-004

Articles

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    When Consumers Tune Out Advertising MessagesDevelopment and Validation of a Scale To Measure Advertising Disengagement
    Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika
    Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020
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    Consumer Recall and Recognition Of Co-Appearing Brands in TV MediaThe Moderating Roles of Product Congruity And Brand Familiarity
    Fanny Fong Yee Chan
    Journal of Advertising Research Mar 2022, 62 (1) 18-34; DOI: 10.2501/JAR-2022-003
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    What Drives Consumers To Engage with Influencers?Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships
    Justine Rapp Farrell, Colin Campbell, Sean Sands
    Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017
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    The Role of Faraway Fans In Sporting Event SponsorshipWhy Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events
    Angeline Close Scheinbaum, Anjala S. Krishen, Russell Lacey
    Journal of Advertising Research Mar 2022, 62 (1) 49-61; DOI: 10.2501/JAR-2022-001
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    How to Shape Consumer Reaction to Corporate Environmental CommunicationsAccentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
    Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, Marco Pichierri
    Journal of Advertising Research Mar 2022, 62 (1) 62-86; DOI: 10.2501/JAR-2022-005
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    How Male Consumers Respond to “Enlightened Manvertising” CampaignsGender Schema, Hostile Sexism, And Political Orientation Feed Attitudes
    Miglena Sternadori, Alan Abitbol
    Journal of Advertising Research Mar 2022, 62 (1) 87-101; DOI: 10.2501/JAR-2022-006
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