Table of Contents

Articles

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  When Consumers Tune Out Advertising MessagesDevelopment and Validation of a Scale To Measure Advertising Disengagement

  Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika

  Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020
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  Consumer Recall and Recognition Of Co-Appearing Brands in TV MediaThe Moderating Roles of Product Congruity And Brand Familiarity

  Fanny Fong Yee Chan

  Journal of Advertising Research Mar 2022, 62 (1) 18-34; DOI: 10.2501/JAR-2022-003
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  What Drives Consumers To Engage with Influencers?Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships

  Justine Rapp Farrell, Colin Campbell, Sean Sands

  Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017
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  The Role of Faraway Fans In Sporting Event SponsorshipWhy Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events

  Angeline Close Scheinbaum, Anjala S. Krishen, Russell Lacey

  Journal of Advertising Research Mar 2022, 62 (1) 49-61; DOI: 10.2501/JAR-2022-001
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  How to Shape Consumer Reaction to Corporate Environmental CommunicationsAccentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors

  Giovanni Pino, Giampaolo Viglia, Rajan Nataraajan, Alessandro M. Peluso, Marco Pichierri

  Journal of Advertising Research Mar 2022, 62 (1) 62-86; DOI: 10.2501/JAR-2022-005
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  How Male Consumers Respond to “Enlightened Manvertising” CampaignsGender Schema, Hostile Sexism, And Political Orientation Feed Attitudes

  Miglena Sternadori, Alan Abitbol

  Journal of Advertising Research Mar 2022, 62 (1) 87-101; DOI: 10.2501/JAR-2022-006