Index by author

01 March 2022; volume 62, issue 1

  1. Abitbol, Alan

    1. How Male Consumers Respond to “Enlightened Manvertising” Campaigns
      Miglena Sternadori, Alan Abitbol
      Journal of Advertising Research Mar 2022, 62 (1) 87-101; DOI: 10.2501/JAR-2022-006

  2. Ambika, Anupama

    1. When Consumers Tune Out Advertising Messages
      Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika
      Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020

  3. Campbell, Colin

    1. What Drives Consumers To Engage with Influencers?
      Justine Rapp Farrell, Colin Campbell, Sean Sands
      Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017

  4. Chan, Fanny Fong Yee

    1. Consumer Recall and Recognition Of Co-Appearing Brands in TV Media
      Fanny Fong Yee Chan
      Journal of Advertising Research Mar 2022, 62 (1) 18-34; DOI: 10.2501/JAR-2022-003

  5. Farrell, Justine Rapp

    1. What Drives Consumers To Engage with Influencers?
      Justine Rapp Farrell, Colin Campbell, Sean Sands
      Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017

  6. Ford, John B.

    1. Advertising Message Impact on Consumers: How to Enhance Positive Affect
      John B. Ford
      Journal of Advertising Research Mar 2022, 62 (1) 1-2; DOI: 10.2501/JAR-2022-004

  7. Jain, Varsha

    1. When Consumers Tune Out Advertising Messages
      Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika
      Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020

  8. Krishen, Anjala S.

    1. The Role of Faraway Fans In Sporting Event Sponsorship
      Angeline Close Scheinbaum, Anjala S. Krishen, Russell Lacey
      Journal of Advertising Research Mar 2022, 62 (1) 49-61; DOI: 10.2501/JAR-2022-001

  9. Lacey, Russell

    1. The Role of Faraway Fans In Sporting Event Sponsorship
      Angeline Close Scheinbaum, Anjala S. Krishen, Russell Lacey
      Journal of Advertising Research Mar 2022, 62 (1) 49-61; DOI: 10.2501/JAR-2022-001

  10. Merchant, Altaf

    1. When Consumers Tune Out Advertising Messages
      Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika
      Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020
« Previous (Pages : 1 2 ... 2) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts