Feminism and Advertising: Responses To Sexual Ads Featuring Women

How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies

Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
DOI: 10.2501/JAR-2020-010 Published 1 June 2020

Article Information

vol. 60 no. 2 163-178
DOI 
https://doi.org/10.2501/JAR-2020-010
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received January 29, 2019
  • Received (in revised form) December 9, 2019
  • Accepted January 2, 2020
  • Published online June 8, 2020.

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Copyright© 2020 ARF. All rights reserved.

Author Information

  1. Hojoon Choi
  1. University of Houston, hchoi10{at}uh.edu
  1. Kyunga Yoo
  1. KT (Korea Telecom), muse{at}kt.com
  1. Tom Reichert
  1. University of South Carolina, reichert{at}sc.edu
  1. Temple Northup
  1. University of Houston, ctnorthu{at}central.uh.edu
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Feminism and Advertising: Responses To Sexual Ads Featuring Women
Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
Journal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
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