Index by author

01 June 2020; volume 60, issue 2

  1. Barwise, Patrick

    1. Why Do People Watch So Much Television and Video?
      Patrick Barwise, Steven Bellman, Virginia Beal
      Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024

  2. Beal, Virginia

    1. Why Do People Watch So Much Television and Video?
      Patrick Barwise, Steven Bellman, Virginia Beal
      Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024

  3. Bellman, Steven

    1. Why Do People Watch So Much Television and Video?
      Patrick Barwise, Steven Bellman, Virginia Beal
      Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024

  4. Berg, Hanna

    1. Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising
      Karina T. Liljedal, Hanna Berg, Micael Dahlen
      Journal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008

  5. Bond, Bradley J.

    1. Does Depicting Gay Couples in Ads Influence Behavioral Intentions?
      Bradley J. Bond, Justine Rapp Farrell
      Journal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026

  6. Choi, Hojoon

    1. Feminism and Advertising: Responses To Sexual Ads Featuring Women
      Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
      Journal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010

  7. Crisafulli, Benedetta

    1. How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers
      Jaywant Singh, Benedetta Crisafulli, La Toya Quamina
      Journal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049

  8. Dahlen, Micael

    1. Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising
      Karina T. Liljedal, Hanna Berg, Micael Dahlen
      Journal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008

  9. Dolan, Rebecca

    1. LGBTQ Imagery in Advertising
      Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch
      Journal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009

  10. Etheridge, Jane

    1. LGBTQ Imagery in Advertising
      Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch
      Journal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
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