Table of Contents

What We Know About Gender and Diversity

• You have accessRestricted access

  Feminism and Advertising: Responses To Sexual Ads Featuring WomenHow the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies

  Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

  Journal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
• You have accessRestricted access

  Effects of Nonstereotyped Occupational Gender Role Portrayal in AdvertisingHow Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands

  Karina T. Liljedal, Hanna Berg, Micael Dahlen

  Journal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008
• You have accessRestricted access

  #BeingReal about Instagram Ad Models: The Effects of Perceived AuthenticityHow Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention

  Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson

  Journal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
• You have accessRestricted access

  Does Depicting Gay Couples in Ads Influence Behavioral Intentions?How Appeal for Ads with Gay Models Can Drive Intentions to Purchase and Recommend

  Bradley J. Bond, Justine Rapp Farrell

  Journal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
• You have accessRestricted access

  LGBTQ Imagery in AdvertisingHow Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements

  Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch

  Journal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009