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Table of Contents

01 June 2020; volume 60, issue 2

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Gender and Diversity?
    John B. Ford
    Journal of Advertising Research Jun 2020, 60 (2) 119-120; DOI: 10.2501/JAR-2020-013

Articles

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    Why Do People Watch So Much Television and Video?Implications for the Future Of Viewing and Advertising
    Patrick Barwise, Steven Bellman, Virginia Beal
    Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
  • You have accessRestricted access
    Do Billboard Advertisements Drive Customer Retention?Expanding the “AIDA” Model to “AIDAR”
    John L. Fortenberry, Peter J. McGoldrick
    Journal of Advertising Research Jun 2020, 60 (2) 135-147; DOI: 10.2501/JAR-2019-003
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    How Intensity of Cause-Related Marketing Guilt Appeals Influences ConsumersThe Roles of Company Motive And Consumer Identification with the Brand
    Jaywant Singh, Benedetta Crisafulli, La Toya Quamina
    Journal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049

What We Know About Gender and Diversity

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    Feminism and Advertising: Responses To Sexual Ads Featuring WomenHow the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies
    Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
    Journal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
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    Effects of Nonstereotyped Occupational Gender Role Portrayal in AdvertisingHow Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands
    Karina T. Liljedal, Hanna Berg, Micael Dahlen
    Journal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008
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    #BeingReal about Instagram Ad Models: The Effects of Perceived AuthenticityHow Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention
    Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson
    Journal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
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    Does Depicting Gay Couples in Ads Influence Behavioral Intentions?How Appeal for Ads with Gay Models Can Drive Intentions to Purchase and Recommend
    Bradley J. Bond, Justine Rapp Farrell
    Journal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
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    LGBTQ Imagery in AdvertisingHow Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements
    Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch
    Journal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
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Journal of Advertising Research: 60 (2)
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