Index by author

01 March 2020; volume 60, issue 1

B

  1. Bellman, Steven

    1. The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

C

  1. Ciceri, Andrea

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  2. Clement, Jesper

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  3. Colliander, Jonas

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

D

  1. Dahlen, Micael

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

  2. De Canha, Nicholas

    1. The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

E

  1. Ewing, Michael

    1. The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

F

  1. Ford, John B.

    1. What Do We Know About Creativity?
      John B. Ford
      Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

G

  1. Gabrielli, Giorgio

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  2. Gemvik, Alice

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

K

  1. Karpinska-Krakowiak, Malgorzata

    1. Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
      Malgorzata Karpinska-Krakowiak
      Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004

  2. Kennedy, Rachel

    1. The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

  3. Kilgour, Mark

    1. Why Do Great Creative Ideas Get Rejected?
      Mark Kilgour, Scott Koslow, Huw O'Connor
      Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028

  4. Koslow, Scott

    1. Why Do Great Creative Ideas Get Rejected?
      Mark Kilgour, Scott Koslow, Huw O'Connor
      Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028

M

  1. Massara, Francesco

    1. Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
      Francesco Massara, Daniele Scarpi, Daniele Porcheddu
      Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005

N

  1. Nenycz-Thiel, Magda

    1. The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

O

  1. O'Connor, Huw

    1. Why Do Great Creative Ideas Get Rejected?
      Mark Kilgour, Scott Koslow, Huw O'Connor
      Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028

P

  1. Porcheddu, Daniele

    1. Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
      Francesco Massara, Daniele Scarpi, Daniele Porcheddu
      Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005

R

  1. Rosengren, Sara

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

  2. Russo, Vincenzo

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

S

  1. Scarpi, Daniele

    1. Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
      Francesco Massara, Daniele Scarpi, Daniele Porcheddu
      Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005

  2. Songa, Giulia

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  3. Spotts, Harlan E.

    1. Advertising and Promotional Effects On Consumer Service Firm Sales
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017

T

  1. Tamaddoni, Ali

    1. The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

  2. Thorbjørnsen, Helge

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

  3. Thorwid, Christian

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

V

  1. Varan, Duane

    1. The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

W

  1. Weinberger, Marc G.

    1. Advertising and Promotional Effects On Consumer Service Firm Sales
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017

  2. Weinberger, Michelle F.

    1. Advertising and Promotional Effects On Consumer Service Firm Sales
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
Back to top

In this issue

Jump to

Manage Table of content Alerts