Index by author
01 March 2020; volume 60, issue 1
B
Bellman, Steven
- You have accessThe Effects of Commercial Length On Advertising ImpactDuane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven BellmanJournal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
C
Ciceri, Andrea
- You have accessA Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsAndrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper ClementJournal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
Clement, Jesper
- You have accessA Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsAndrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper ClementJournal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
Colliander, Jonas
- You have accessThe Effects of Communicating Passion in AdvertisingMicael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian ThorwidJournal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
D
Dahlen, Micael
- You have accessThe Effects of Communicating Passion in AdvertisingMicael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian ThorwidJournal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
De Canha, Nicholas
- You have accessThe Impact of Advertising On Market ShareNicholas De Canha, Michael Ewing, Ali TamaddoniJournal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011
E
Ewing, Michael
- You have accessThe Impact of Advertising On Market ShareNicholas De Canha, Michael Ewing, Ali TamaddoniJournal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011
F
Ford, John B.
- You have accessWhat Do We Know About Creativity?John B. FordJournal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005
G
Gabrielli, Giorgio
- You have accessA Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsAndrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper ClementJournal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
Gemvik, Alice
- You have accessThe Effects of Communicating Passion in AdvertisingMicael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian ThorwidJournal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
K
Karpinska-Krakowiak, Malgorzata
- You have accessGotcha! Realism of Comedic Violence And Its Impact on Brand ResponsesMalgorzata Karpinska-KrakowiakJournal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004
Kennedy, Rachel
- You have accessThe Effects of Commercial Length On Advertising ImpactDuane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven BellmanJournal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
Kilgour, Mark
- You have accessWhy Do Great Creative Ideas Get Rejected?Mark Kilgour, Scott Koslow, Huw O'ConnorJournal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
Koslow, Scott
- You have accessWhy Do Great Creative Ideas Get Rejected?Mark Kilgour, Scott Koslow, Huw O'ConnorJournal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
M
Massara, Francesco
- You have accessCan Your Advertisement Go Abstract Without Affecting Willingness to Pay?Francesco Massara, Daniele Scarpi, Daniele PorchedduJournal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
N
Nenycz-Thiel, Magda
- You have accessThe Effects of Commercial Length On Advertising ImpactDuane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven BellmanJournal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
O
O'Connor, Huw
- You have accessWhy Do Great Creative Ideas Get Rejected?Mark Kilgour, Scott Koslow, Huw O'ConnorJournal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
P
Porcheddu, Daniele
- You have accessCan Your Advertisement Go Abstract Without Affecting Willingness to Pay?Francesco Massara, Daniele Scarpi, Daniele PorchedduJournal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
R
Rosengren, Sara
- You have accessThe Effects of Communicating Passion in AdvertisingMicael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian ThorwidJournal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
Russo, Vincenzo
- You have accessA Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsAndrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper ClementJournal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
S
Scarpi, Daniele
- You have accessCan Your Advertisement Go Abstract Without Affecting Willingness to Pay?Francesco Massara, Daniele Scarpi, Daniele PorchedduJournal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
Songa, Giulia
- You have accessA Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsAndrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper ClementJournal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
Spotts, Harlan E.
- You have accessAdvertising and Promotional Effects On Consumer Service Firm SalesHarlan E. Spotts, Marc G. Weinberger, Michelle F. WeinbergerJournal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
T
Tamaddoni, Ali
- You have accessThe Impact of Advertising On Market ShareNicholas De Canha, Michael Ewing, Ali TamaddoniJournal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011
Thorbjørnsen, Helge
- You have accessThe Effects of Communicating Passion in AdvertisingMicael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian ThorwidJournal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
Thorwid, Christian
- You have accessThe Effects of Communicating Passion in AdvertisingMicael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian ThorwidJournal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
V
Varan, Duane
- You have accessThe Effects of Commercial Length On Advertising ImpactDuane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven BellmanJournal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
W
Weinberger, Marc G.
- You have accessAdvertising and Promotional Effects On Consumer Service Firm SalesHarlan E. Spotts, Marc G. Weinberger, Michelle F. WeinbergerJournal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
Weinberger, Michelle F.
- You have accessAdvertising and Promotional Effects On Consumer Service Firm SalesHarlan E. Spotts, Marc G. Weinberger, Michelle F. WeinbergerJournal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017