Index by author

01 March 2020; volume 60, issue 1

  1. Bellman, Steven

    1. The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

  2. Ciceri, Andrea

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  3. Clement, Jesper

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  4. Colliander, Jonas

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

  5. Dahlen, Micael

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

  6. De Canha, Nicholas

    1. The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

  7. Ewing, Michael

    1. The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

  8. Ford, John B.

    1. What Do We Know About Creativity?
      John B. Ford
      Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

  9. Gabrielli, Giorgio

    1. A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

  10. Gemvik, Alice

    1. The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
« Previous (Pages : 1 2 3 ... 3) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts