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Index by author

01 March 2020; volume 60, issue 1

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

B

  1. Bellman, Steven

    1. You have access
      The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

C

  1. Ciceri, Andrea

    1. You have access
      A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
  2. Clement, Jesper

    1. You have access
      A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
  3. Colliander, Jonas

    1. You have access
      The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

D

  1. Dahlen, Micael

    1. You have access
      The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
  2. De Canha, Nicholas

    1. You have access
      The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

E

  1. Ewing, Michael

    1. You have access
      The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011

F

  1. Ford, John B.

    1. You have access
      What Do We Know About Creativity?
      John B. Ford
      Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

G

  1. Gabrielli, Giorgio

    1. You have access
      A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
  2. Gemvik, Alice

    1. You have access
      The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

K

  1. Karpinska-Krakowiak, Malgorzata

    1. You have access
      Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
      Malgorzata Karpinska-Krakowiak
      Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004
  2. Kennedy, Rachel

    1. You have access
      The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
  3. Kilgour, Mark

    1. You have access
      Why Do Great Creative Ideas Get Rejected?
      Mark Kilgour, Scott Koslow, Huw O'Connor
      Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
  4. Koslow, Scott

    1. You have access
      Why Do Great Creative Ideas Get Rejected?
      Mark Kilgour, Scott Koslow, Huw O'Connor
      Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028

M

  1. Massara, Francesco

    1. You have access
      Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
      Francesco Massara, Daniele Scarpi, Daniele Porcheddu
      Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005

N

  1. Nenycz-Thiel, Magda

    1. You have access
      The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

O

  1. O'Connor, Huw

    1. You have access
      Why Do Great Creative Ideas Get Rejected?
      Mark Kilgour, Scott Koslow, Huw O'Connor
      Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028

P

  1. Porcheddu, Daniele

    1. You have access
      Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
      Francesco Massara, Daniele Scarpi, Daniele Porcheddu
      Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005

R

  1. Rosengren, Sara

    1. You have access
      The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
  2. Russo, Vincenzo

    1. You have access
      A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015

S

  1. Scarpi, Daniele

    1. You have access
      Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
      Francesco Massara, Daniele Scarpi, Daniele Porcheddu
      Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
  2. Songa, Giulia

    1. You have access
      A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
      Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
      Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
  3. Spotts, Harlan E.

    1. You have access
      Advertising and Promotional Effects On Consumer Service Firm Sales
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017

T

  1. Tamaddoni, Ali

    1. You have access
      The Impact of Advertising On Market Share
      Nicholas De Canha, Michael Ewing, Ali Tamaddoni
      Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011
  2. Thorbjørnsen, Helge

    1. You have access
      The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
  3. Thorwid, Christian

    1. You have access
      The Effects of Communicating Passion in Advertising
      Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
      Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040

V

  1. Varan, Duane

    1. You have access
      The Effects of Commercial Length On Advertising Impact
      Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
      Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

W

  1. Weinberger, Marc G.

    1. You have access
      Advertising and Promotional Effects On Consumer Service Firm Sales
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
  2. Weinberger, Michelle F.

    1. You have access
      Advertising and Promotional Effects On Consumer Service Firm Sales
      Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
      Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
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Journal of Advertising Research: 60 (1)
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