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Table of Contents

01 March 2020; volume 60, issue 1

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Creativity?
    John B. Ford
    Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

What We Know About Creativity

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    The Effects of Communicating Passion in AdvertisingHow Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations
    Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid
    Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
  • You have accessRestricted access
    Why Do Great Creative Ideas Get Rejected?The Effect of Creative Ideation Processes On External Judges' Assessments
    Mark Kilgour, Scott Koslow, Huw O'Connor
    Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
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    Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements
    Francesco Massara, Daniele Scarpi, Daniele Porcheddu
    Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
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    Gotcha! Realism of Comedic Violence And Its Impact on Brand ResponsesWhat's So Funny about that Bloody Ad? The Moderating Role of Disposition to Laughter
    Malgorzata Karpinska-Krakowiak
    Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004

Articles

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    The Effects of Commercial Length On Advertising ImpactWhat Short Advertisements Can and Cannot Deliver
    Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
    Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
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    A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsUsing Biometric Techniques to Measure Cross-Media Ad Experience and Recall
    Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
    Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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    The Impact of Advertising On Market ShareControlling for Clutter, Familiarity, and Goodwill Decay
    Nicholas De Canha, Michael Ewing, Ali Tamaddoni
    Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011
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    Advertising and Promotional Effects On Consumer Service Firm SalesMedia Ad Spend and Quality Matter For Driving Restaurant Sales
    Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
    Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
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Journal of Advertising Research: 60 (1)
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