Journal of Advertising Research: 60 (1)

01 March 2020; volume 60, issue 1

Editor's Desk

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What Do We Know About Creativity?
John B. Ford

Journal of Advertising Research Mar 2020, 60 (1) 1-2; DOI: 10.2501/JAR-2020-005

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The Effects of Communicating Passion in AdvertisingHow Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations
Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, Christian Thorwid

Journal of Advertising Research Mar 2020, 60 (1) 3-11; DOI: 10.2501/JAR-2019-040
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Why Do Great Creative Ideas Get Rejected?The Effect of Creative Ideation Processes On External Judges' Assessments
Mark Kilgour, Scott Koslow, Huw O'Connor

Journal of Advertising Research Mar 2020, 60 (1) 12-27; DOI: 10.2501/JAR-2019-028
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Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements
Francesco Massara, Daniele Scarpi, Daniele Porcheddu

Journal of Advertising Research Mar 2020, 60 (1) 28-37; DOI: 10.2501/JAR-2019-005
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Gotcha! Realism of Comedic Violence And Its Impact on Brand ResponsesWhat's So Funny about that Bloody Ad? The Moderating Role of Disposition to Laughter
Malgorzata Karpinska-Krakowiak

Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004

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The Effects of Commercial Length On Advertising ImpactWhat Short Advertisements Can and Cannot Deliver
Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman

Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036
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A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print AdsUsing Biometric Techniques to Measure Cross-Media Ad Experience and Recall
Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement

Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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The Impact of Advertising On Market ShareControlling for Clutter, Familiarity, and Goodwill Decay
Nicholas De Canha, Michael Ewing, Ali Tamaddoni

Journal of Advertising Research Mar 2020, 60 (1) 87-103; DOI: 10.2501/JAR-2019-011
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Advertising and Promotional Effects On Consumer Service Firm SalesMedia Ad Spend and Quality Matter For Driving Restaurant Sales
Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger

Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017