Index by author

01 December 2019; volume 59, issue 4

A

  1. Abt, Marina

    1. The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

B

  1. Breves, Priska Linda

    1. The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

C

  1. Carlson, Les

    1. Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

  2. Cases, Anne-Sophie

    1. Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029

  3. Chaudhuri, Himadri Roy

    1. Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

F

  1. Fay, Brad

    1. How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043

  2. Ford, John B.

    1. What Do We Know About Social-Media Marketing?
      John B. Ford
      Journal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041

  3. Fowler, Jie G.

    1. Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

G

  1. Gollins, Jan

    1. The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016

K

  1. Keller, Ed

    1. How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043

  2. Kim, Hyejin

    1. How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
      Taemin Kim, Hyejin Kim, Yunhwan Kim
      Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027

  3. Kim, Taemin

    1. How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
      Taemin Kim, Hyejin Kim, Yunhwan Kim
      Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027

  4. Kim, Yunhwan

    1. How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
      Taemin Kim, Hyejin Kim, Yunhwan Kim
      Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027

  5. Kunze, Annika

    1. The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

L

  1. Larkin, Rick

    1. How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043

  2. Lee, June Soo

    1. Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
      June Soo Lee, Demetrios Vakratsas
      Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001

  3. Lee Burton, Jennifer

    1. The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016

  4. Liebers, Nicole

    1. The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

M

  1. Miltgen, Caroline Lancelot

    1. Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029

  2. Mueller, Kristen M.

    1. The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016

R

  1. Russell, Cristel Antonia

    1. Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029

S

  1. Stewart, David W.

    1. The Accountability Crisis In Advertising and Marketing
      David W. Stewart
      Journal of Advertising Research Dec 2019, 59 (4) 385-390; DOI: 10.2501/JAR-2019-042

V

  1. Vakratsas, Demetrios

    1. Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
      June Soo Lee, Demetrios Vakratsas
      Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001

W

  1. Walls, Danielle M.

    1. The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
Back to top

In this issue

Jump to

Manage Table of content Alerts