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Index by author

01 December 2019; volume 59, issue 4

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Abt, Marina

    1. You have access
      The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

B

  1. Breves, Priska Linda

    1. You have access
      The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

C

  1. Carlson, Les

    1. You have access
      Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
  2. Cases, Anne-Sophie

    1. You have access
      Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
  3. Chaudhuri, Himadri Roy

    1. You have access
      Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

F

  1. Fay, Brad

    1. You have access
      How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
  2. Ford, John B.

    1. You have access
      What Do We Know About Social-Media Marketing?
      John B. Ford
      Journal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041
  3. Fowler, Jie G.

    1. You have access
      Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

G

  1. Gollins, Jan

    1. You have access
      The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016

K

  1. Keller, Ed

    1. You have access
      How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
  2. Kim, Hyejin

    1. You have access
      How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
      Taemin Kim, Hyejin Kim, Yunhwan Kim
      Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
  3. Kim, Taemin

    1. You have access
      How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
      Taemin Kim, Hyejin Kim, Yunhwan Kim
      Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
  4. Kim, Yunhwan

    1. You have access
      How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
      Taemin Kim, Hyejin Kim, Yunhwan Kim
      Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
  5. Kunze, Annika

    1. You have access
      The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

L

  1. Larkin, Rick

    1. You have access
      How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
  2. Lee, June Soo

    1. You have access
      Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
      June Soo Lee, Demetrios Vakratsas
      Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
  3. Lee Burton, Jennifer

    1. You have access
      The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
  4. Liebers, Nicole

    1. You have access
      The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

M

  1. Miltgen, Caroline Lancelot

    1. You have access
      Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
  2. Mueller, Kristen M.

    1. You have access
      The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016

R

  1. Russell, Cristel Antonia

    1. You have access
      Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029

S

  1. Stewart, David W.

    1. You have access
      The Accountability Crisis In Advertising and Marketing
      David W. Stewart
      Journal of Advertising Research Dec 2019, 59 (4) 385-390; DOI: 10.2501/JAR-2019-042

V

  1. Vakratsas, Demetrios

    1. You have access
      Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
      June Soo Lee, Demetrios Vakratsas
      Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001

W

  1. Walls, Danielle M.

    1. You have access
      The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
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Journal of Advertising Research: 59 (4)
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