Index by author

01 December 2019; volume 59, issue 4

  1. Abt, Marina

    1. The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

  2. Breves, Priska Linda

    1. The Perceived Fit between Instagram Influencers and the Endorsed Brand
      Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
      Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

  3. Carlson, Les

    1. Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

  4. Cases, Anne-Sophie

    1. Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
      Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
      Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029

  5. Chaudhuri, Himadri Roy

    1. Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

  6. Fay, Brad

    1. How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043

  7. Ford, John B.

    1. What Do We Know About Social-Media Marketing?
      John B. Ford
      Journal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041

  8. Fowler, Jie G.

    1. Assessing Scientific Claims In Print Ads that Promote Cosmetics
      Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
      Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048

  9. Gollins, Jan

    1. The Impact of Airing Super Bowl Television Ads Early on Social Media
      Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
      Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016

  10. Keller, Ed

    1. How Measuring Consumer Conversations Can Reveal Advertising Performance
      Brad Fay, Ed Keller, Rick Larkin
      Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
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