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An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.

Implications for Multicultural Media Planning And Media Measurement

J. P. James, Tyrha M. Lindsey-Warren
DOI: 10.2501/JAR-2018-027 Published 1 March 2019
J. P. James
Salem State University,
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  • For correspondence: jjames@salemstate.edu
Tyrha M. Lindsey-Warren
Baylor University,
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  • For correspondence: Tyrha_Lindsey@baylor.edu
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Article Information

vol. 59 no. 1 40-52
DOI 
https://doi.org/10.2501/JAR-2018-027

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received March 30, 2015
  • Received (in revised form) March 31, 2017
  • Accepted June 30, 2017
  • Published online March 5, 2019.

Article Versions

  • Previous version (July 4, 2018 - 01:37).
  • Previous version (September 26, 2018 - 09:04).
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Copyright© 2019 ARF. All rights reserved.

Author Information

  1. J. P. James
  1. Salem State University, jjames{at}salemstate.edu
  1. Tyrha M. Lindsey-Warren
  1. Baylor University, Tyrha_Lindsey{at}baylor.edu
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Vol 59 Issue 1

Journal of Advertising Research: 59 (1)
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An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
J. P. James, Tyrha M. Lindsey-Warren
Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027

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An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
J. P. James, Tyrha M. Lindsey-Warren
Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
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  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • THEORETICAL FRAMEWORK
    • METHODOLOGY
    • RESULTS
    • DISCUSSION
    • CONCLUSIONS
    • ABOUT THE AUTHORS
    • ACKNOWLEDGMENTS
    • APPENDIX Genre Variables Grouped by Uses and Gratifications Theory Factors
    • REFERENCES
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Topics

  • Television
  • Diversity
  • Tweet Widget
  • Facebook Like
  • Google Plus One

More in this TOC Section

  • Advertisements in DVR Time
  • Allocating Spending On Digital-Video Advertising
  • Converting People-Meter Data From Per-Minute to Per-Second Analysis
Show more What We Know About TV in the Digital Age

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