Index by author

01 March 2019; volume 59, issue 1

  1. Bulgrin, Artie

    1. Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
      Artie Bulgrin
      Journal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008

  2. Campbell, Colin

    1. Strategies for Creating Successful Soundless Video Advertisements
      Colin Campbell, Erin Pearson
      Journal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015

  3. Ferguson, Sarah Lord

    1. The Relationship between Fake News And Advertising
      Adam J. Mills, Christine Pitt, Sarah Lord Ferguson
      Journal of Advertising Research Mar 2019, 59 (1) 3-8; DOI: 10.2501/JAR-2019-007

  4. Ford, John B.

    1. What Do We Know About TV in the Digital Age?
      John B. Ford
      Journal of Advertising Research Mar 2019, 59 (1) 1-2; DOI: 10.2501/JAR-2019-006

  5. Gollins, Jan

    1. Revisiting the Relationship between Ad Frequency and Purchase Intentions
      Jennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. Walls
      Journal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031

  6. Hada, Mahima

    1. Allocating Spending On Digital-Video Advertising
      Nazrul I. Shaikh, Mahima Hada, Niva Shrestha
      Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038

  7. James, J. P.

    1. An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
      J. P. James, Tyrha M. Lindsey-Warren
      Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027

  8. Kent, Bob

    1. Advertisements in DVR Time
      Bob Kent, Buffy N. Mosley, David A. Schweidel
      Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042

  9. King, Karen Whitehill

    1. Impact of Media Context On Advertising Memory
      Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. Reid
      Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016

  10. Kwon, Eun Sook

    1. Impact of Media Context On Advertising Memory
      Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. Reid
      Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
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