Index by author
01 March 2019; volume 59, issue 1
B
Bulgrin, Artie
- You have accessWhy Knowledge Gaps in Measurement Threaten the Value of Television AdvertisingArtie BulgrinJournal of Advertising Research Mar 2019, 59 (1) 9-13; DOI: 10.2501/JAR-2019-008
C
Campbell, Colin
- You have accessStrategies for Creating Successful Soundless Video AdvertisementsColin Campbell, Erin PearsonJournal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
F
Ferguson, Sarah Lord
- You have accessThe Relationship between Fake News And AdvertisingAdam J. Mills, Christine Pitt, Sarah Lord FergusonJournal of Advertising Research Mar 2019, 59 (1) 3-8; DOI: 10.2501/JAR-2019-007
Ford, John B.
- You have accessWhat Do We Know About TV in the Digital Age?John B. FordJournal of Advertising Research Mar 2019, 59 (1) 1-2; DOI: 10.2501/JAR-2019-006
G
Gollins, Jan
- You have accessRevisiting the Relationship between Ad Frequency and Purchase IntentionsJennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. WallsJournal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
H
Hada, Mahima
- You have accessAllocating Spending On Digital-Video AdvertisingNazrul I. Shaikh, Mahima Hada, Niva ShresthaJournal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
J
James, J. P.
- You have accessAn Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.J. P. James, Tyrha M. Lindsey-WarrenJournal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
K
Kent, Bob
- You have accessAdvertisements in DVR TimeBob Kent, Buffy N. Mosley, David A. SchweidelJournal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042
King, Karen Whitehill
- You have accessImpact of Media Context On Advertising MemoryEun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. ReidJournal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
Kwon, Eun Sook
- You have accessImpact of Media Context On Advertising MemoryEun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. ReidJournal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
L
Lee Burton, Jennifer
- You have accessRevisiting the Relationship between Ad Frequency and Purchase IntentionsJennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. WallsJournal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
Lindsey-Warren, Tyrha M.
- You have accessAn Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.J. P. James, Tyrha M. Lindsey-WarrenJournal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
Lo, Hingpo
- You have accessConverting People-Meter Data From Per-Minute to Per-Second AnalysisLianlian Song, Peng Zhou, Geoffrey Tso, Hingpo LoJournal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
M
McNeely, Linda E.
- You have accessRevisiting the Relationship between Ad Frequency and Purchase IntentionsJennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. WallsJournal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
Mills, Adam J.
- You have accessThe Relationship between Fake News And AdvertisingAdam J. Mills, Christine Pitt, Sarah Lord FergusonJournal of Advertising Research Mar 2019, 59 (1) 3-8; DOI: 10.2501/JAR-2019-007
Mosley, Buffy N.
- You have accessAdvertisements in DVR TimeBob Kent, Buffy N. Mosley, David A. SchweidelJournal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042
N
Nyilasy, Greg
- You have accessImpact of Media Context On Advertising MemoryEun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. ReidJournal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
P
Pearson, Erin
- You have accessStrategies for Creating Successful Soundless Video AdvertisementsColin Campbell, Erin PearsonJournal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
Pitt, Christine
- You have accessThe Relationship between Fake News And AdvertisingAdam J. Mills, Christine Pitt, Sarah Lord FergusonJournal of Advertising Research Mar 2019, 59 (1) 3-8; DOI: 10.2501/JAR-2019-007
R
Reid, Leonard N.
- You have accessImpact of Media Context On Advertising MemoryEun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. ReidJournal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
S
Schweidel, David A.
- You have accessAdvertisements in DVR TimeBob Kent, Buffy N. Mosley, David A. SchweidelJournal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042
Shaikh, Nazrul I.
- You have accessAllocating Spending On Digital-Video AdvertisingNazrul I. Shaikh, Mahima Hada, Niva ShresthaJournal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
Shrestha, Niva
- You have accessAllocating Spending On Digital-Video AdvertisingNazrul I. Shaikh, Mahima Hada, Niva ShresthaJournal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
Song, Lianlian
- You have accessConverting People-Meter Data From Per-Minute to Per-Second AnalysisLianlian Song, Peng Zhou, Geoffrey Tso, Hingpo LoJournal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
T
Tso, Geoffrey
- You have accessConverting People-Meter Data From Per-Minute to Per-Second AnalysisLianlian Song, Peng Zhou, Geoffrey Tso, Hingpo LoJournal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
W
Walls, Danielle M.
- You have accessRevisiting the Relationship between Ad Frequency and Purchase IntentionsJennifer Lee Burton, Jan Gollins, Linda E. McNeely, Danielle M. WallsJournal of Advertising Research Mar 2019, 59 (1) 27-39; DOI: 10.2501/JAR-2018-031
Z
Zhou, Peng
- You have accessConverting People-Meter Data From Per-Minute to Per-Second AnalysisLianlian Song, Peng Zhou, Geoffrey Tso, Hingpo LoJournal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041