Index by author

01 September 2018; volume 58, issue 3

A

  1. Abril, Carmen

    1. How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

B

  1. Burton, Nicholas

    1. Ambush Marketing Is Dead, Long Live Ambush Marketing
      Nicholas Burton, Simon Chadwick
      Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014

C

  1. Chadwick, Simon

    1. Ambush Marketing Is Dead, Long Live Ambush Marketing
      Nicholas Burton, Simon Chadwick
      Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014

  2. Clark, Kimberly Rose

    1. How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036

  3. Corsi, Armando Maria

    1. Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031

D

  1. D'Attoma, Ida

    1. Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040

  2. Du, Brian

    1. Digital Advertising And Company Value
      Judy Ma, Brian Du
      Journal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002

F

  1. Ford, John B.

    1. What Do We Know About Sports Sponsorships?
      John B. Ford
      Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033

  2. Fulgoni, Gian M.

    1. Why Marketers Need New Measures Of Consumer Engagement
      Gian M. Fulgoni
      Journal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034

G

  1. Garcia-Garcia, Manuel

    1. How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036

  2. Gázquez-Abad, Juan Carlos

    1. Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040

H

  1. Hardeck, Dirk

    1. How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054

I

  1. Ieva, Marco

    1. Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040

K

  1. Kietzmann, Jan

    1. Artificial Intelligence in Advertising
      Jan Kietzmann, Jeannette Paschen, Emily Treen
      Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035

L

  1. Leslie, Kenneth Raj

    1. How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036

  2. Liu, Yong

    1. How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054

M

  1. Ma, Judy

    1. Digital Advertising And Company Value
      Judy Ma, Brian Du
      Journal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002

  2. Mazodier, Marc

    1. Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031

  3. Muralidharan, Sidharth

    1. The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers
      Sidharth Muralidharan, Kim Sheehan
      Journal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029

P

  1. Paschen, Jeannette

    1. Artificial Intelligence in Advertising
      Jan Kietzmann, Jeannette Paschen, Emily Treen
      Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035

Q

  1. Quester, Pascale G.

    1. Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031

R

  1. Recio, Teresa

    1. How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

S

  1. Sanchez, Joaquin

    1. How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

  2. Sheehan, Kim

    1. The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers
      Sidharth Muralidharan, Kim Sheehan
      Journal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029

T

  1. Teichert, Thorsten

    1. How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054

  2. Treen, Emily

    1. Artificial Intelligence in Advertising
      Jan Kietzmann, Jeannette Paschen, Emily Treen
      Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035

  3. Trivedi, Rohit

    1. How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054

  4. Tullman, Matthew L.

    1. How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036

Z

  1. Ziliani, Cristina

    1. Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
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