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the Journal of Advertising Research

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Index by author

01 September 2018; volume 58, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Abril, Carmen

    1. You have access
      How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

B

  1. Burton, Nicholas

    1. You have access
      Ambush Marketing Is Dead, Long Live Ambush Marketing
      Nicholas Burton, Simon Chadwick
      Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014

C

  1. Chadwick, Simon

    1. You have access
      Ambush Marketing Is Dead, Long Live Ambush Marketing
      Nicholas Burton, Simon Chadwick
      Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014
  2. Clark, Kimberly Rose

    1. You have access
      How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
  3. Corsi, Armando Maria

    1. You have access
      Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031

D

  1. D'Attoma, Ida

    1. You have access
      Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
  2. Du, Brian

    1. You have access
      Digital Advertising And Company Value
      Judy Ma, Brian Du
      Journal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002

F

  1. Ford, John B.

    1. You have access
      What Do We Know About Sports Sponsorships?
      John B. Ford
      Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033
  2. Fulgoni, Gian M.

    1. You have access
      Why Marketers Need New Measures Of Consumer Engagement
      Gian M. Fulgoni
      Journal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034

G

  1. Garcia-Garcia, Manuel

    1. You have access
      How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
  2. Gázquez-Abad, Juan Carlos

    1. You have access
      Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040

H

  1. Hardeck, Dirk

    1. You have access
      How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054

I

  1. Ieva, Marco

    1. You have access
      Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040

K

  1. Kietzmann, Jan

    1. You have access
      Artificial Intelligence in Advertising
      Jan Kietzmann, Jeannette Paschen, Emily Treen
      Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035

L

  1. Leslie, Kenneth Raj

    1. You have access
      How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
  2. Liu, Yong

    1. You have access
      How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054

M

  1. Ma, Judy

    1. You have access
      Digital Advertising And Company Value
      Judy Ma, Brian Du
      Journal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002
  2. Mazodier, Marc

    1. You have access
      Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031
  3. Muralidharan, Sidharth

    1. You have access
      The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers
      Sidharth Muralidharan, Kim Sheehan
      Journal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029

P

  1. Paschen, Jeannette

    1. You have access
      Artificial Intelligence in Advertising
      Jan Kietzmann, Jeannette Paschen, Emily Treen
      Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035

Q

  1. Quester, Pascale G.

    1. You have access
      Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031

R

  1. Recio, Teresa

    1. You have access
      How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

S

  1. Sanchez, Joaquin

    1. You have access
      How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016
  2. Sheehan, Kim

    1. You have access
      The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers
      Sidharth Muralidharan, Kim Sheehan
      Journal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029

T

  1. Teichert, Thorsten

    1. You have access
      How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
  2. Treen, Emily

    1. You have access
      Artificial Intelligence in Advertising
      Jan Kietzmann, Jeannette Paschen, Emily Treen
      Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035
  3. Trivedi, Rohit

    1. You have access
      How to Implement Informational and Emotional Appeals in Print Advertisements
      Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
      Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
  4. Tullman, Matthew L.

    1. You have access
      How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036

Z

  1. Ziliani, Cristina

    1. You have access
      Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
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In this issue

Journal of Advertising Research: 58 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
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