Index by author

01 September 2018; volume 58, issue 3

  1. Abril, Carmen

    1. How Does Wall Street React to Global Sports Sponsorship Announcements?
      Carmen Abril, Joaquin Sanchez, Teresa Recio
      Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

  2. Burton, Nicholas

    1. Ambush Marketing Is Dead, Long Live Ambush Marketing
      Nicholas Burton, Simon Chadwick
      Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014

  3. Chadwick, Simon

    1. Ambush Marketing Is Dead, Long Live Ambush Marketing
      Nicholas Burton, Simon Chadwick
      Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014

  4. Clark, Kimberly Rose

    1. How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036

  5. Corsi, Armando Maria

    1. Advertisement Typicality: A Longitudinal Experiment
      Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
      Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031

  6. D'attoma, Ida

    1. Online versus Offline Promotional Communication
      Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
      Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040

  7. Du, Brian

    1. Digital Advertising And Company Value
      Judy Ma, Brian Du
      Journal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002

  8. Ford, John B.

    1. What Do We Know About Sports Sponsorships?
      John B. Ford
      Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033

  9. Fulgoni, Gian M.

    1. Why Marketers Need New Measures Of Consumer Engagement
      Gian M. Fulgoni
      Journal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034

  10. Garcia-garcia, Manuel

    1. How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
      Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
      Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
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