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Table of Contents

01 June 2018; volume 58, issue 2

Editor's Desk

  • You have accessRestricted access
    What Do We Know About In-Store Marketing?
    John B. Ford
    Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020

Speaker's Box

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    Are Portrayals of Female Beauty In Advertising Finally Changing?
    Kathrynn Pounders
    Journal of Advertising Research Jun 2018, 58 (2) 133-137; DOI: 10.2501/JAR-2018-021
  • You have accessRestricted access
    How Context Can Make Advertising More Effective
    Horst Stipp
    Journal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022

Numbers, Please

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    Will Digital Commerce and Analytics Be the Death of Traditional Brands?
    Gian M. Fulgoni
    Journal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023

What We Know About In-Store Marketing

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    Understanding the Shopping Experience and Its Implications for Malls as Marketing MediaAttracting and Retaining Customers through Fashion, Service, and Improved Food Options
    Haiyan Hu, Cynthia R. Jasper
    Journal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024
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    The Efficacy of Green Package Cues For Mainstream versus Niche BrandsHow Mainstream Green Brands Can Suffer at the Shelf
    Stacy Wood, Stefanie Robinson, Morgan Poor
    Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
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    The Real Estate Value Of Supermarket EndcapsWhy Location In-Store Matters
    William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
    Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

Articles

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    How Do Heuristics Influence Creative Decisions at Advertising Agencies?Factors that Affect Managerial Decision Making When Choosing Ideas to Show the Client
    Douglas C. West, George Christodoulides, Jennifer Bonhomme
    Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
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    Drivers of Creativity Within Advertising AgenciesHow Structural Configuration Can Affect And Improve Creative Development
    Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser
    Journal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015
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    Single versus Multiple Measurement of AttitudesA Meta-Analysis of Advertising Studies Validates the Single-Item Measure Approach
    Lawrence Ang, Martin Eisend
    Journal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
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    The Optimal Advertising-Allocation Rules For Sequentially Released ProductsThe Case of the Motion Picture Industry
    Jooseop Lim, Tieshan Li
    Journal of Advertising Research Jun 2018, 58 (2) 228-239; DOI: 10.2501/JAR-2017-039
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    The Impact of Supertasters On Taste Test and Marketing OutcomesHow an Innate Characteristic Shapes Taste, Preference, Experience, and Behavior
    Kathryn A. Latour, Michael S. Latour, Brian Wansink
    Journal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030
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Journal of Advertising Research: 58 (2)
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