Journal of Advertising Research: 58 (2)

01 June 2018; volume 58, issue 2

Editor's Desk

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What Do We Know About In-Store Marketing?
John B. Ford

Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020

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Are Portrayals of Female Beauty In Advertising Finally Changing?
Kathrynn Pounders

Journal of Advertising Research Jun 2018, 58 (2) 133-137; DOI: 10.2501/JAR-2018-021
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How Context Can Make Advertising More Effective
Horst Stipp

Journal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022

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Will Digital Commerce and Analytics Be the Death of Traditional Brands?
Gian M. Fulgoni

Journal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023

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Understanding the Shopping Experience and Its Implications for Malls as Marketing MediaAttracting and Retaining Customers through Fashion, Service, and Improved Food Options
Haiyan Hu, Cynthia R. Jasper

Journal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024
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The Efficacy of Green Package Cues For Mainstream versus Niche BrandsHow Mainstream Green Brands Can Suffer at the Shelf
Stacy Wood, Stefanie Robinson, Morgan Poor

Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
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The Real Estate Value Of Supermarket EndcapsWhy Location In-Store Matters
William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan

Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

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How Do Heuristics Influence Creative Decisions at Advertising Agencies?Factors that Affect Managerial Decision Making When Choosing Ideas to Show the Client
Douglas C. West, George Christodoulides, Jennifer Bonhomme

Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
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Drivers of Creativity Within Advertising AgenciesHow Structural Configuration Can Affect And Improve Creative Development
Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser

Journal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015
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Single versus Multiple Measurement of AttitudesA Meta-Analysis of Advertising Studies Validates the Single-Item Measure Approach
Lawrence Ang, Martin Eisend

Journal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
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The Optimal Advertising-Allocation Rules For Sequentially Released ProductsThe Case of the Motion Picture Industry
Jooseop Lim, Tieshan Li

Journal of Advertising Research Jun 2018, 58 (2) 228-239; DOI: 10.2501/JAR-2017-039
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The Impact of Supertasters On Taste Test and Marketing OutcomesHow an Innate Characteristic Shapes Taste, Preference, Experience, and Behavior
Kathryn A. Latour, Michael S. Latour, Brian Wansink

Journal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030