Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 September 2018; volume 58, issue 3

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Sports Sponsorships?
    John B. Ford
    Journal of Advertising Research Sep 2018, 58 (3) 257-258; DOI: 10.2501/JAR-2018-033

Numbers, Please

  • You have accessRestricted access
    Why Marketers Need New Measures Of Consumer EngagementHow Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes
    Gian M. Fulgoni
    Journal of Advertising Research Sep 2018, 58 (3) 259-262; DOI: 10.2501/JAR-2018-034

Speaker's Box

  • You have accessRestricted access
    Artificial Intelligence in AdvertisingHow Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
    Jan Kietzmann, Jeannette Paschen, Emily Treen
    Journal of Advertising Research Sep 2018, 58 (3) 263-267; DOI: 10.2501/JAR-2018-035

What We Know About Sports Sponsorships

  • You have accessRestricted access
    Advertisement Typicality: A Longitudinal ExperimentCan Sponsors Transfer the Image Of a Sporting Event to Their Brand?
    Marc Mazodier, Armando Maria Corsi, Pascale G. Quester
    Journal of Advertising Research Sep 2018, 58 (3) 268-281; DOI: 10.2501/JAR-2017-031
  • You have accessRestricted access
    Ambush Marketing Is Dead, Long Live Ambush MarketingA Redefinition and Typology Of an Increasingly Prevalent Phenomenon
    Nicholas Burton, Simon Chadwick
    Journal of Advertising Research Sep 2018, 58 (3) 282-296; DOI: 10.2501/JAR-2017-014
  • You have accessRestricted access
    How Does Wall Street React to Global Sports Sponsorship Announcements?An Analysis of the Effect On Sponsoring Companies' Stock Market Prices
    Carmen Abril, Joaquin Sanchez, Teresa Recio
    Journal of Advertising Research Sep 2018, 58 (3) 297-310; DOI: 10.2501/JAR-2017-016

Articles

  • You have accessRestricted access
    How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad BlockingBest Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures
    Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
    Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
  • You have accessRestricted access
    Digital Advertising And Company ValueImplications of Reallocating Advertising Expenditures
    Judy Ma, Brian Du
    Journal of Advertising Research Sep 2018, 58 (3) 326-337; DOI: 10.2501/JAR-2018-002
  • You have accessRestricted access
    Online versus Offline Promotional CommunicationEvaluating the Effect of Medium On Customer Response
    Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
    Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
  • You have accessRestricted access
    The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among ShoppersDifferences in Response by Gender To Messaging about England's Plastic-Bag Levy
    Sidharth Muralidharan, Kim Sheehan
    Journal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029
  • You have accessRestricted access
    How to Implement Informational and Emotional Appeals in Print AdvertisementsA Framework for Choosing Ad Appeals Based on Advertisers' Objectives and Targeted Demographics
    Thorsten Teichert, Dirk Hardeck, Yong Liu, Rohit Trivedi
    Journal of Advertising Research Sep 2018, 58 (3) 363-379; DOI: 10.2501/JAR-2017-054
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 58 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Editor's Desk
  • Numbers, Please
  • Speaker's Box
  • What We Know About Sports Sponsorships
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • When Brands Go Dark
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Impact of Media Context On Advertising Memory
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use