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The Efficacy of Green Package Cues For Mainstream versus Niche Brands

How Mainstream Green Brands Can Suffer at the Shelf

Stacy Wood, Stefanie Robinson, Morgan Poor
DOI: 10.2501/JAR-2018-025 Published 1 June 2018
Stacy Wood
North Carolina State University,
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  • For correspondence: stacy_wood@ncsu.edu
Stefanie Robinson
North Carolina State University,
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  • For correspondence: smrobin5@ncsu.edu
Morgan Poor
San Diego State University,
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  • For correspondence: mpoor@sdsu.edu
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Article Information

vol. 58 no. 2 165-176
DOI 
https://doi.org/10.2501/JAR-2018-025

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received October 31, 2016
  • Received (in revised form) June 7, 2017
  • Accepted June 20, 2017
  • Published online May 29, 2018.

Copyright & Usage 
Copyright© 2018 ARF. All rights reserved.

Author Information

  1. Stacy Wood
  1. North Carolina State University, stacy_wood{at}ncsu.edu
  1. Stefanie Robinson
  1. North Carolina State University, smrobin5{at}ncsu.edu
  1. Morgan Poor
  1. San Diego State University, mpoor{at}sdsu.edu
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Vol 58 Issue 2

Journal of Advertising Research: 58 (2)
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The Efficacy of Green Package Cues For Mainstream versus Niche Brands
Stacy Wood, Stefanie Robinson, Morgan Poor
Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025

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The Efficacy of Green Package Cues For Mainstream versus Niche Brands
Stacy Wood, Stefanie Robinson, Morgan Poor
Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
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  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • METHODOLOGY
    • RESULTS
    • DISCUSSION
    • MANAGERIAL IMPLICATIONS AND BEST PRACTICES
    • ABOUT THE AUTHORS
    • APPENDIX 1 Visual Cues by Condition
    • REFERENCES
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