Index by author
01 June 2018; volume 58, issue 2
A
Ang, Lawrence
- You have accessSingle versus Multiple Measurement of AttitudesLawrence Ang, Martin EisendJournal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
B
Bogomolova, Svetlana
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Bonhomme, Jennifer
- You have accessHow Do Heuristics Influence Creative Decisions at Advertising Agencies?Douglas C. West, George Christodoulides, Jennifer BonhommeJournal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
C
Caruso, William
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Christodoulides, George
- You have accessHow Do Heuristics Influence Creative Decisions at Advertising Agencies?Douglas C. West, George Christodoulides, Jennifer BonhommeJournal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
Cohen, Justin
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Corsi, Armando Maria
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
E
Eisend, Martin
- You have accessSingle versus Multiple Measurement of AttitudesLawrence Ang, Martin EisendJournal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
F
Ford, John B.
- You have accessWhat Do We Know About In-Store Marketing?John B. FordJournal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020
Fulgoni, Gian M.
- You have accessWill Digital Commerce and Analytics Be the Death of Traditional Brands?Gian M. FulgoniJournal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023
H
Hu, Haiyan
- You have accessUnderstanding the Shopping Experience and Its Implications for Malls as Marketing MediaHaiyan Hu, Cynthia R. JasperJournal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024
J
Jasper, Cynthia R.
- You have accessUnderstanding the Shopping Experience and Its Implications for Malls as Marketing MediaHaiyan Hu, Cynthia R. JasperJournal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024
K
Kilgour, Mark
- You have accessDrivers of Creativity Within Advertising AgenciesHuw O'Connor, Mark Kilgour, Scott Koslow, Sheila SasserJournal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015
Koslow, Scott
- You have accessDrivers of Creativity Within Advertising AgenciesHuw O'Connor, Mark Kilgour, Scott Koslow, Sheila SasserJournal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015
L
Latour, Kathryn A.
- You have accessThe Impact of Supertasters On Taste Test and Marketing OutcomesKathryn A. Latour, Michael S. Latour, Brian WansinkJournal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030
Latour, Michael S.
- You have accessThe Impact of Supertasters On Taste Test and Marketing OutcomesKathryn A. Latour, Michael S. Latour, Brian WansinkJournal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030
Li, Tieshan
- You have accessThe Optimal Advertising-Allocation Rules For Sequentially Released ProductsJooseop Lim, Tieshan LiJournal of Advertising Research Jun 2018, 58 (2) 228-239; DOI: 10.2501/JAR-2017-039
Lim, Jooseop
- You have accessThe Optimal Advertising-Allocation Rules For Sequentially Released ProductsJooseop Lim, Tieshan LiJournal of Advertising Research Jun 2018, 58 (2) 228-239; DOI: 10.2501/JAR-2017-039
Lockshin, Larry
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
O
O'Connor, Huw
- You have accessDrivers of Creativity Within Advertising AgenciesHuw O'Connor, Mark Kilgour, Scott Koslow, Sheila SasserJournal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015
P
Poor, Morgan
- You have accessThe Efficacy of Green Package Cues For Mainstream versus Niche BrandsStacy Wood, Stefanie Robinson, Morgan PoorJournal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
Pounders, Kathrynn
- You have accessAre Portrayals of Female Beauty In Advertising Finally Changing?Kathrynn PoundersJournal of Advertising Research Jun 2018, 58 (2) 133-137; DOI: 10.2501/JAR-2018-021
R
Robinson, Stefanie
- You have accessThe Efficacy of Green Package Cues For Mainstream versus Niche BrandsStacy Wood, Stefanie Robinson, Morgan PoorJournal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
S
Sasser, Sheila
- You have accessDrivers of Creativity Within Advertising AgenciesHuw O'Connor, Mark Kilgour, Scott Koslow, Sheila SasserJournal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015
Sharp, Anne
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Stipp, Horst
- You have accessHow Context Can Make Advertising More EffectiveHorst StippJournal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022
T
Tan, Pei Jie
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
W
Wansink, Brian
- You have accessThe Impact of Supertasters On Taste Test and Marketing OutcomesKathryn A. Latour, Michael S. Latour, Brian WansinkJournal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030
West, Douglas C.
- You have accessHow Do Heuristics Influence Creative Decisions at Advertising Agencies?Douglas C. West, George Christodoulides, Jennifer BonhommeJournal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
Wood, Stacy
- You have accessThe Efficacy of Green Package Cues For Mainstream versus Niche BrandsStacy Wood, Stefanie Robinson, Morgan PoorJournal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025