Index by author

01 June 2018; volume 58, issue 2

A

  1. Ang, Lawrence

    1. Single versus Multiple Measurement of Attitudes
      Lawrence Ang, Martin Eisend
      Journal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001

B

  1. Bogomolova, Svetlana

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

  2. Bonhomme, Jennifer

    1. How Do Heuristics Influence Creative Decisions at Advertising Agencies?
      Douglas C. West, George Christodoulides, Jennifer Bonhomme
      Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056

C

  1. Caruso, William

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

  2. Christodoulides, George

    1. How Do Heuristics Influence Creative Decisions at Advertising Agencies?
      Douglas C. West, George Christodoulides, Jennifer Bonhomme
      Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056

  3. Cohen, Justin

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

  4. Corsi, Armando Maria

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

E

  1. Eisend, Martin

    1. Single versus Multiple Measurement of Attitudes
      Lawrence Ang, Martin Eisend
      Journal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001

F

  1. Ford, John B.

    1. What Do We Know About In-Store Marketing?
      John B. Ford
      Journal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020

  2. Fulgoni, Gian M.

    1. Will Digital Commerce and Analytics Be the Death of Traditional Brands?
      Gian M. Fulgoni
      Journal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023

H

  1. Hu, Haiyan

    1. Understanding the Shopping Experience and Its Implications for Malls as Marketing Media
      Haiyan Hu, Cynthia R. Jasper
      Journal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024

J

  1. Jasper, Cynthia R.

    1. Understanding the Shopping Experience and Its Implications for Malls as Marketing Media
      Haiyan Hu, Cynthia R. Jasper
      Journal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024

K

  1. Kilgour, Mark

    1. Drivers of Creativity Within Advertising Agencies
      Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser
      Journal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015

  2. Koslow, Scott

    1. Drivers of Creativity Within Advertising Agencies
      Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser
      Journal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015

L

  1. Latour, Kathryn A.

    1. The Impact of Supertasters On Taste Test and Marketing Outcomes
      Kathryn A. Latour, Michael S. Latour, Brian Wansink
      Journal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030

  2. Latour, Michael S.

    1. The Impact of Supertasters On Taste Test and Marketing Outcomes
      Kathryn A. Latour, Michael S. Latour, Brian Wansink
      Journal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030

  3. Li, Tieshan

    1. The Optimal Advertising-Allocation Rules For Sequentially Released Products
      Jooseop Lim, Tieshan Li
      Journal of Advertising Research Jun 2018, 58 (2) 228-239; DOI: 10.2501/JAR-2017-039

  4. Lim, Jooseop

    1. The Optimal Advertising-Allocation Rules For Sequentially Released Products
      Jooseop Lim, Tieshan Li
      Journal of Advertising Research Jun 2018, 58 (2) 228-239; DOI: 10.2501/JAR-2017-039

  5. Lockshin, Larry

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

O

  1. O'Connor, Huw

    1. Drivers of Creativity Within Advertising Agencies
      Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser
      Journal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015

P

  1. Poor, Morgan

    1. The Efficacy of Green Package Cues For Mainstream versus Niche Brands
      Stacy Wood, Stefanie Robinson, Morgan Poor
      Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025

  2. Pounders, Kathrynn

    1. Are Portrayals of Female Beauty In Advertising Finally Changing?
      Kathrynn Pounders
      Journal of Advertising Research Jun 2018, 58 (2) 133-137; DOI: 10.2501/JAR-2018-021

R

  1. Robinson, Stefanie

    1. The Efficacy of Green Package Cues For Mainstream versus Niche Brands
      Stacy Wood, Stefanie Robinson, Morgan Poor
      Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025

S

  1. Sasser, Sheila

    1. Drivers of Creativity Within Advertising Agencies
      Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser
      Journal of Advertising Research Jun 2018, 58 (2) 202-217; DOI: 10.2501/JAR-2017-015

  2. Sharp, Anne

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

  3. Stipp, Horst

    1. How Context Can Make Advertising More Effective
      Horst Stipp
      Journal of Advertising Research Jun 2018, 58 (2) 138-145; DOI: 10.2501/JAR-2018-022

T

  1. Tan, Pei Jie

    1. The Real Estate Value Of Supermarket Endcaps
      William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
      Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026

W

  1. Wansink, Brian

    1. The Impact of Supertasters On Taste Test and Marketing Outcomes
      Kathryn A. Latour, Michael S. Latour, Brian Wansink
      Journal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030

  2. West, Douglas C.

    1. How Do Heuristics Influence Creative Decisions at Advertising Agencies?
      Douglas C. West, George Christodoulides, Jennifer Bonhomme
      Journal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056

  3. Wood, Stacy

    1. The Efficacy of Green Package Cues For Mainstream versus Niche Brands
      Stacy Wood, Stefanie Robinson, Morgan Poor
      Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
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