Index by author
01 June 2018; volume 58, issue 2
Ang, Lawrence
- You have accessSingle versus Multiple Measurement of AttitudesLawrence Ang, Martin EisendJournal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
Bogomolova, Svetlana
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Bonhomme, Jennifer
- You have accessHow Do Heuristics Influence Creative Decisions at Advertising Agencies?Douglas C. West, George Christodoulides, Jennifer BonhommeJournal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
Caruso, William
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Christodoulides, George
- You have accessHow Do Heuristics Influence Creative Decisions at Advertising Agencies?Douglas C. West, George Christodoulides, Jennifer BonhommeJournal of Advertising Research Jun 2018, 58 (2) 189-201; DOI: 10.2501/JAR-2017-056
Cohen, Justin
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Corsi, Armando Maria
- You have accessThe Real Estate Value Of Supermarket EndcapsWilliam Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie TanJournal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
Eisend, Martin
- You have accessSingle versus Multiple Measurement of AttitudesLawrence Ang, Martin EisendJournal of Advertising Research Jun 2018, 58 (2) 218-227; DOI: 10.2501/JAR-2017-001
Ford, John B.
- You have accessWhat Do We Know About In-Store Marketing?John B. FordJournal of Advertising Research Jun 2018, 58 (2) 131-132; DOI: 10.2501/JAR-2018-020
Fulgoni, Gian M.
- You have accessWill Digital Commerce and Analytics Be the Death of Traditional Brands?Gian M. FulgoniJournal of Advertising Research Jun 2018, 58 (2) 146-150; DOI: 10.2501/JAR-2018-023