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More articles from What We Know About In-Store Marketing

  • You have access
    The Real Estate Value Of Supermarket Endcaps
    William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
    Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
  • You have access
    Understanding the Shopping Experience and Its Implications for Malls as Marketing Media
    Haiyan Hu, Cynthia R. Jasper
    Journal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024
  • You have access
    The Efficacy of Green Package Cues For Mainstream versus Niche Brands
    Stacy Wood, Stefanie Robinson, Morgan Poor
    Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025

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