Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
    • Podcast
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • How Can Advertisers Leverage AI and Generative AI?
    • Past Calls
  • Research Priorities
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
    • Podcast
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • How Can Advertisers Leverage AI and Generative AI?
    • Past Calls
  • Research Priorities
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

The Influence of Parental and Communication Style on Consumer Socialization

A Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions

Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
DOI: 10.2501/JAR-2017-002 Published 1 September 2017
Jessica Mikeska
Indiana State University,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: Jessica.Mikeska@indstate.edu
Robert L. Harrison III
Western Michigan University,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: robert.harrison@wmich.edu
Les Carlson
University of Nebraska,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: lcarlson3@unl.edu
Chris L. S. Coryn
Western Michigan University,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: chris.coryn@wmich.edu
  • Article
  • Figures & Data
  • Info
  • PDF
Loading

ABSTRACT

This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children. With only one exception, FCP-type effects were not different from theorized corresponding parental socialization-style effect sizes. This supports prior literature suggesting equivalency between specific FCP and parental socialization pairs. Furthermore, when certain FCP–parental socialization pairs were compared with other pairs on socialization interactions, such as control, coviewing, and discussing media strategy, differences were found that prior theorizing would have supported. Implications of these results are discussed, including what they suggest for managers.

  • © Copyright 2017 The ARF. All rights reserved.
View Full Text

ARF MEMBERS

If you are a member of the Advertising Research Foundation, you can access the content by logging in here
Log In

Pay Per Article - You may access this article (from the computer you are currently using) for 30 days for US$20.00

Regain Access - You can regain access to a recent Pay per Article purchase if your access period has not yet expired.

Log in using your username and password

Forgot your user name or password?
Forgot your user name or password?
PreviousNext
Back to top

Vol 57 Issue 3

Journal of Advertising Research: 57 (3)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)
Email

Thank you for your interest in spreading the word about the Journal of Advertising Research.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Enter multiple addresses on separate lines or separate them with commas.
The Influence of Parental and Communication Style on Consumer Socialization
(Your Name) has forwarded a page to you from the Journal of Advertising Research
(Your Name) thought you would like to see this page from the Journal of Advertising Research web site.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Print
Alerts
Sign In to Email Alerts with your Email Address
Citation Tools
The Influence of Parental and Communication Style on Consumer Socialization
Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002

Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
Download PDF
Request Permissions
Share
The Influence of Parental and Communication Style on Consumer Socialization
Jessica Mikeska, Robert L. Harrison, Les Carlson, Chris L. S. Coryn
Journal of Advertising Research Sep 2017, 57 (3) 319-334; DOI: 10.2501/JAR-2017-002
del.icio.us logo Digg logo Reddit logo Twitter logo Facebook logo Google logo Mendeley logo
Save to my folders

Jump to

  • Article
    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • METHOD
    • RESULTS
    • DISCUSSION
    • MANAGERIAL IMPLICATIONS
    • LIMITATIONS AND FUTURE RESEARCH
    • SUMMARY AND CONCLUSION
    • ABOUT THE AUTHORS
    • REFERENCES
  • Figures & Data
  • Info
  • PDF
  • Tweet Widget
  • Facebook Like
  • Google Plus One

More in this TOC Section

  • How Brand Managers Can Maximize Engagement with ASMR YouTube Content
  • Does Childhood Exposure to a Brand Improve Brand Name Recognition?
  • How Video Cover Images Influence Pre-Roll Advertisement Clicks
Show more Articles

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use