Index by author

01 March 2017; volume 57, issue 1

A

  1. Amarantini, David

    1. How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
      Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
      Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011

B

  1. Bellman, Steven

    1. What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

C

  1. Choi, Jieun

    1. Do Resonant Advertisements Resonate with Consumers?
      Jieun Choi, Charles R. Taylor, DOO-HEE LEE
      Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007

D

  1. Dix, Stephen Richard

    1. Predictors of Commercial Zapping During Live Prime-Time Television
      Stephen Richard Dix, Ian Phau
      Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010

  2. Droulers, Olivier

    1. How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
      Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
      Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011

  3. Dutta, Shantanu

    1. How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

F

  1. Farris, Paul W.

    1. The Impact of Cyber Attacks On Brand Image
      Kimberly A. Whitler, Paul W. Farris
      Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005

  2. Fulgoni, Gian M.

    1. Measuring Television In the Programmatic Age
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009

J

  1. Janakiraman, Ramkumar

    1. How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

K

  1. Kennedy, Rachel

    1. What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

L

  1. Lajante, Mathieu M. P.

    1. How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
      Mathieu M. P. Lajante, Olivier Droulers, David Amarantini
      Journal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011

  2. Larguinat, Laurent

    1. What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

  3. LEE, DOO-HEE

    1. Do Resonant Advertisements Resonate with Consumers?
      Jieun Choi, Charles R. Taylor, DOO-HEE LEE
      Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007

  4. Lehu, Jean-Marc

    1. Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012

  5. Lipsman, Andrew

    1. Measuring Television In the Programmatic Age
      Gian M. Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009

  6. Lynch, Jacqueline

    1. Agency Creativity: Teams and Performance
      Jacqueline Lynch, Douglas C. West
      Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006

M

  1. McColl, Bruce

    1. What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

  2. Morales, Andrea

    1. Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012

  3. Mukherji, Prokriti

    1. How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

N

  1. Nenycz-Thiel, Magda

    1. What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

  2. Neufeld, Evan

    1. Cross-Device and Cross-Channel Identity Measurement Issues and Guidelines
      Evan Neufeld
      Journal of Advertising Research Mar 2017, 57 (1) 109-117; DOI: 10.2501/JAR-2017-008

P

  1. Phau, Ian

    1. Predictors of Commercial Zapping During Live Prime-Time Television
      Stephen Richard Dix, Ian Phau
      Journal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010

  2. Precourt, Geoffrey

    1. Why Television Still Matters
      Geoffrey Precourt
      Journal of Advertising Research Mar 2017, 57 (1) 1-2; DOI: 10.2501/JAR-2017-004

R

  1. Rajiv, Surendra

    1. How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
      Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
      Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050

  2. Russell, Cristel Antonia

    1. Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012

  3. Russell, Dale

    1. Hedonic Contamination of Entertainment
      Cristel Antonia Russell, Dale Russell, Andrea Morales, Jean-Marc Lehu
      Journal of Advertising Research Mar 2017, 57 (1) 38-52; DOI: 10.2501/JAR-2017-012

T

  1. Taylor, Charles R.

    1. Do Resonant Advertisements Resonate with Consumers?
      Jieun Choi, Charles R. Taylor, DOO-HEE LEE
      Journal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007

V

  1. Varan, Duane

    1. What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
      Journal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051

W

  1. West, Douglas C.

    1. Agency Creativity: Teams and Performance
      Jacqueline Lynch, Douglas C. West
      Journal of Advertising Research Mar 2017, 57 (1) 67-81; DOI: 10.2501/JAR-2017-006

  2. Whitler, Kimberly A.

    1. The Impact of Cyber Attacks On Brand Image
      Kimberly A. Whitler, Paul W. Farris
      Journal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
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