Index by author
01 March 2017; volume 57, issue 1
Amarantini, David
- You have accessHow Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Mathieu M. P. Lajante, Olivier Droulers, David AmarantiniJournal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
Bellman, Steven
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051
Choi, Jieun
- You have accessDo Resonant Advertisements Resonate with Consumers?Jieun Choi, Charles R. Taylor, DOO-HEE LEEJournal of Advertising Research Mar 2017, 57 (1) 82-93; DOI: 10.2501/JAR-2017-007
Dix, Stephen Richard
- You have accessPredictors of Commercial Zapping During Live Prime-Time TelevisionStephen Richard Dix, Ian PhauJournal of Advertising Research Mar 2017, 57 (1) 15-27; DOI: 10.2501/JAR-2017-010
Droulers, Olivier
- You have accessHow Reliable Are “State-of-the-Art” Facial EMG Processing Methods?Mathieu M. P. Lajante, Olivier Droulers, David AmarantiniJournal of Advertising Research Mar 2017, 57 (1) 28-37; DOI: 10.2501/JAR-2017-011
Dutta, Shantanu
- You have accessHow Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareProkriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra RajivJournal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
Farris, Paul W.
- You have accessThe Impact of Cyber Attacks On Brand ImageKimberly A. Whitler, Paul W. FarrisJournal of Advertising Research Mar 2017, 57 (1) 3-9; DOI: 10.2501/JAR-2017-005
Fulgoni, Gian M.
- You have accessMeasuring Television In the Programmatic AgeGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Mar 2017, 57 (1) 10-14; DOI: 10.2501/JAR-2017-009
Janakiraman, Ramkumar
- You have accessHow Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' WelfareProkriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra RajivJournal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
Kennedy, Rachel
- You have accessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful AdsSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane VaranJournal of Advertising Research Mar 2017, 57 (1) 53-66; DOI: 10.2501/JAR-2016-051