Index by author
01 December 2015; volume 55, issue 4
A
Aleksandrovs, Leonids
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
Anderl, Eva
- You have accessHow to Use Multichannel Behavior To Predict Online ConversionsSebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von WangenheimJournal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024
B
Beede, Park
- You have accessDoes Traditional Advertising Theory Apply to the Digital World?Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park BeedeJournal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
D
Delorme, Denise E.
- You have accessDo Consumers Avoid Watching Over-the-Counter Drug Advertisements?Jisu Huh, Denise E. Delorme, Leonard N. ReidJournal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
Dens, Nathalie
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
de Pelsmacker, Patrick
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
F
Fulgoni, Gian M.
- You have accessIs the GRP Really Dead In a Cross-Platform Ecosystem?Gian M. FulgoniJournal of Advertising Research Dec 2015, 55 (4) 358-361; DOI: 10.2501/JAR-2015-019
G
Gittelman, Steven H.
- You have accessQuota Controls in Survey ResearchSteven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor LangeJournal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020
Goos, Peter
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
H
Heo, Jun
- You have accessWhy Marketers Should Be More Transparent with the Ad Agencies They HireJun Heo, John C. SutherlandJournal of Advertising Research Dec 2015, 55 (4) 380-389; DOI: 10.2501/JAR-2015-021
Huh, Jisu
- You have accessDo Consumers Avoid Watching Over-the-Counter Drug Advertisements?Jisu Huh, Denise E. Delorme, Leonard N. ReidJournal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
K
Kerr, Gayle
- You have accessDoes Traditional Advertising Theory Apply to the Digital World?Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park BeedeJournal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
Kitchen, Philip J.
- You have accessDoes Traditional Advertising Theory Apply to the Digital World?Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park BeedeJournal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
Klapdor, Sebastian
- You have accessHow to Use Multichannel Behavior To Predict Online ConversionsSebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von WangenheimJournal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024
L
Lange, Victor
- You have accessQuota Controls in Survey ResearchSteven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor LangeJournal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020
Lavrakas, Paul J.
- You have accessQuota Controls in Survey ResearchSteven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor LangeJournal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020
M
Mulhern, Frank J.
- You have accessDoes Traditional Advertising Theory Apply to the Digital World?Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park BeedeJournal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
N
Neijens, Peter
- You have accessCross-Platform Advertising: Current Practices and Issues for the FuturePeter Neijens, Hilde VoorveldJournal of Advertising Research Dec 2015, 55 (4) 362-367; DOI: 10.2501/JAR-2015-016
P
Precourt, Geoffrey
- You have accessHow Does Cross-Platform Advertising Work?Geoffrey PrecourtJournal of Advertising Research Dec 2015, 55 (4) 356-357; DOI: 10.2501/JAR-2015-018
R
Reid, Leonard N.
- You have accessDo Consumers Avoid Watching Over-the-Counter Drug Advertisements?Jisu Huh, Denise E. Delorme, Leonard N. ReidJournal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
S
Schultz, Don E.
- You have accessDoes Traditional Advertising Theory Apply to the Digital World?Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park BeedeJournal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
Schumann, Jan H.
- You have accessHow to Use Multichannel Behavior To Predict Online ConversionsSebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von WangenheimJournal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024
Spotts, Harlan E.
- You have accessHow Publicity and Advertising Spending Affect Marketing and Company PerformanceHarlan E. Spotts, Marc G. Weinberger, Michelle F. WeinbergerJournal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023
Sutherland, John C.
- You have accessWhy Marketers Should Be More Transparent with the Ad Agencies They HireJun Heo, John C. SutherlandJournal of Advertising Research Dec 2015, 55 (4) 380-389; DOI: 10.2501/JAR-2015-021
T
Thomas, Randall K.
- You have accessQuota Controls in Survey ResearchSteven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor LangeJournal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020
V
von Wangenheim, Florian
- You have accessHow to Use Multichannel Behavior To Predict Online ConversionsSebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von WangenheimJournal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024
Voorveld, Hilde
- You have accessCross-Platform Advertising: Current Practices and Issues for the FuturePeter Neijens, Hilde VoorveldJournal of Advertising Research Dec 2015, 55 (4) 362-367; DOI: 10.2501/JAR-2015-016
W
Weinberger, Marc G.
- You have accessHow Publicity and Advertising Spending Affect Marketing and Company PerformanceHarlan E. Spotts, Marc G. Weinberger, Michelle F. WeinbergerJournal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023
Weinberger, Michelle F.
- You have accessHow Publicity and Advertising Spending Affect Marketing and Company PerformanceHarlan E. Spotts, Marc G. Weinberger, Michelle F. WeinbergerJournal of Advertising Research Dec 2015, 55 (4) 416-432; DOI: 10.2501/JAR-2015-023
Y
Yuki, Tania
- You have accessWhat Makes Brands' Social Content Shareable on Facebook?Tania YukiJournal of Advertising Research Dec 2015, 55 (4) 458-470; DOI: 10.2501/JAR-2015-026