Index by author
01 December 2015; volume 55, issue 4
Aleksandrovs, Leonids
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
Anderl, Eva
- You have accessHow to Use Multichannel Behavior To Predict Online ConversionsSebastian Klapdor, Eva Anderl, Jan H. Schumann, Florian von WangenheimJournal of Advertising Research Dec 2015, 55 (4) 433-442; DOI: 10.2501/JAR-2015-024
Beede, Park
- You have accessDoes Traditional Advertising Theory Apply to the Digital World?Gayle Kerr, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, Park BeedeJournal of Advertising Research Dec 2015, 55 (4) 390-400; DOI: 10.2501/JAR-2015-001
Delorme, Denise E.
- You have accessDo Consumers Avoid Watching Over-the-Counter Drug Advertisements?Jisu Huh, Denise E. Delorme, Leonard N. ReidJournal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
Dens, Nathalie
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
De Pelsmacker, Patrick
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
Fulgoni, Gian M.
- You have accessIs the GRP Really Dead In a Cross-Platform Ecosystem?Gian M. FulgoniJournal of Advertising Research Dec 2015, 55 (4) 358-361; DOI: 10.2501/JAR-2015-019
Gittelman, Steven H.
- You have accessQuota Controls in Survey ResearchSteven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas, Victor LangeJournal of Advertising Research Dec 2015, 55 (4) 368-379; DOI: 10.2501/JAR-2015-020
Goos, Peter
- You have accessMixed-Media Modeling May Help Optimize Campaign Recognition and Brand InterestLeonids Aleksandrovs, Peter Goos, Nathalie Dens, Patrick de PelsmackerJournal of Advertising Research Dec 2015, 55 (4) 443-457; DOI: 10.2501/JAR-2015-025
Heo, Jun
- You have accessWhy Marketers Should Be More Transparent with the Ad Agencies They HireJun Heo, John C. SutherlandJournal of Advertising Research Dec 2015, 55 (4) 380-389; DOI: 10.2501/JAR-2015-021