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Table of Contents

01 March 2014; volume 54, issue 1

Letter from the CEO

  • You have accessRestricted access
    Inspiring Intelligent Growth
    Journal of Advertising Research Mar 2014, 54 (1) i; DOI: 10.2501/JAR-54-1-00i-00i

Editor's Letter

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    What Do We Know About Social Media?
    Geoffrey Precourt
    Journal of Advertising Research Mar 2014, 54 (1) 4-5; DOI: 10.2501/JAR-54-1-004-005

Speaker's Box

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    Advertisements Just Aren't Advertisements AnymoreA New Typology for Evolving Forms of Online “Advertising”
    Colin Campbell, Justin Cohen, Junzhao Ma
    Journal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010

Numbers, Please

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    Digital Game ChangersHow Social Media Will Help Usher in The Era of Mobile and Multi-Platform Campaign-Effectiveness Measurement
    Gian Fulgoni, Andrew Lipsman
    Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016

Research Quality

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    Fast and Furious … … or Much Ado About Nothing?Sub-Optimal Respondent Behavior and Data Quality
    Randall K. Thomas
    Journal of Advertising Research Mar 2014, 54 (1) 17-31; DOI: 10.2501/JAR-54-1-017-031

Articles

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    The Gender GapBrain-Processing Differences Between the Sexes Shape Attitudes About Online Advertising
    Kendall Goodrich
    Journal of Advertising Research Mar 2014, 54 (1) 32-43; DOI: 10.2501/JAR-54-1-032-043
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    Tweens' Knowledge of Marketing TacticsSkeptical Beyond Their Years
    Dan Freeman, Stewart Shapiro
    Journal of Advertising Research Mar 2014, 54 (1) 44-55; DOI: 10.2501/JAR-54-1-044-055
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    The Quality of Internet-User RecallA Comparative Analysis by Online Sales-Promotion Types
    Esmeralda Crespo-Almendros, Salvador Del Barrio-García
    Journal of Advertising Research Mar 2014, 54 (1) 56-70; DOI: 10.2501/JAR-54-1-056-070

Tracking the Power of Social Media

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    The Power of Social Television: Can Social Media Build Viewer Engagement?A New Approach to Brain Imaging of Viewer Immersion
    Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
    Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
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    Money Talks … to Online Opinion LeadersWhat Motivates Opinion Leaders To Make Social-Network Referrals?
    Mengze Shi, Andrea C. Wojnicki
    Journal of Advertising Research Mar 2014, 54 (1) 81-91; DOI: 10.2501/JAR-54-1-081-091
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    Who “Likes” You … and Why? A Typology of Facebook FansFrom “Fan”-atics and Self-Expressives To Utilitarians and Authentics
    Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan
    Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109
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    Lessons Learned from 197 Metrics, 150 Studies, and 12 EssaysA Field Guide to Digital Metrics
    Stephen D. Rappaport
    Journal of Advertising Research Mar 2014, 54 (1) 110-118; DOI: 10.2501/JAR-54-1-110-118
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Journal of Advertising Research: 54 (1)
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