Table of Contents

01 March 2014; volume 54, issue 1

Letter from the CEO

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Inspiring Intelligent Growth
Journal of Advertising Research Mar 2014, 54 (1) i; DOI: 10.2501/JAR-54-1-00i-00i

Editor's Letter

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What Do We Know About Social Media?
Geoffrey Precourt

Journal of Advertising Research Mar 2014, 54 (1) 4-5; DOI: 10.2501/JAR-54-1-004-005

Speaker's Box

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Advertisements Just Aren't Advertisements AnymoreA New Typology for Evolving Forms of Online “Advertising”
Colin Campbell, Justin Cohen, Junzhao Ma

Journal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010

Numbers, Please

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Digital Game ChangersHow Social Media Will Help Usher in The Era of Mobile and Multi-Platform Campaign-Effectiveness Measurement
Gian Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016

Research Quality

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Fast and Furious … … or Much Ado About Nothing?Sub-Optimal Respondent Behavior and Data Quality
Randall K. Thomas

Journal of Advertising Research Mar 2014, 54 (1) 17-31; DOI: 10.2501/JAR-54-1-017-031

Articles

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The Gender GapBrain-Processing Differences Between the Sexes Shape Attitudes About Online Advertising
Kendall Goodrich

Journal of Advertising Research Mar 2014, 54 (1) 32-43; DOI: 10.2501/JAR-54-1-032-043
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Tweens' Knowledge of Marketing TacticsSkeptical Beyond Their Years
Dan Freeman, Stewart Shapiro

Journal of Advertising Research Mar 2014, 54 (1) 44-55; DOI: 10.2501/JAR-54-1-044-055
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The Quality of Internet-User RecallA Comparative Analysis by Online Sales-Promotion Types
Esmeralda Crespo-Almendros, Salvador Del Barrio-García

Journal of Advertising Research Mar 2014, 54 (1) 56-70; DOI: 10.2501/JAR-54-1-056-070