Index by author

01 March 2014; volume 54, issue 1

B

  1. Buil, Isabel

    1. Who “Likes” You … and Why? A Typology of Facebook Fans
      Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan
      Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109

C

  1. Campbell, Colin

    1. Advertisements Just Aren't Advertisements Anymore
      Colin Campbell, Justin Cohen, Junzhao Ma
      Journal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010

  2. Cohen, Justin

    1. Advertisements Just Aren't Advertisements Anymore
      Colin Campbell, Justin Cohen, Junzhao Ma
      Journal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010

  3. Crespo-Almendros, Esmeralda

    1. The Quality of Internet-User Recall
      Esmeralda Crespo-Almendros, Salvador Del Barrio-García
      Journal of Advertising Research Mar 2014, 54 (1) 56-70; DOI: 10.2501/JAR-54-1-056-070

D

  1. de Chernatony, Leslie

    1. Who “Likes” You … and Why? A Typology of Facebook Fans
      Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan
      Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109

  2. Del Barrio-García, Salvador

    1. The Quality of Internet-User Recall
      Esmeralda Crespo-Almendros, Salvador Del Barrio-García
      Journal of Advertising Research Mar 2014, 54 (1) 56-70; DOI: 10.2501/JAR-54-1-056-070

F

  1. Freeman, Dan

    1. Tweens' Knowledge of Marketing Tactics
      Dan Freeman, Stewart Shapiro
      Journal of Advertising Research Mar 2014, 54 (1) 44-55; DOI: 10.2501/JAR-54-1-044-055

  2. Fulgoni, Gian

    1. Digital Game Changers
      Gian Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016

G

  1. Goodrich, Kendall

    1. The Gender Gap
      Kendall Goodrich
      Journal of Advertising Research Mar 2014, 54 (1) 32-43; DOI: 10.2501/JAR-54-1-032-043

H

  1. Hier, James

    1. The Power of Social Television: Can Social Media Build Viewer Engagement?
      Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
      Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080

  2. Hogan, Michael

    1. Who “Likes” You … and Why? A Typology of Facebook Fans
      Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan
      Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109

L

  1. Lipsman, Andrew

    1. Digital Game Changers
      Gian Fulgoni, Andrew Lipsman
      Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016

M

  1. Ma, Junzhao

    1. Advertisements Just Aren't Advertisements Anymore
      Colin Campbell, Justin Cohen, Junzhao Ma
      Journal of Advertising Research Mar 2014, 54 (1) 7-10; DOI: 10.2501/JAR-54-1-007-010

  2. Millward, Emelia

    1. The Power of Social Television: Can Social Media Build Viewer Engagement?
      Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
      Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080

N

  1. Nield, Geoffrey E.

    1. The Power of Social Television: Can Social Media Build Viewer Engagement?
      Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
      Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080

P

  1. Precourt, Geoffrey

    1. What Do We Know About Social Media?
      Geoffrey Precourt
      Journal of Advertising Research Mar 2014, 54 (1) 4-5; DOI: 10.2501/JAR-54-1-004-005

  2. Pynta, Peter

    1. The Power of Social Television: Can Social Media Build Viewer Engagement?
      Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
      Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080

R

  1. Rappaport, Stephen D.

    1. Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays
      Stephen D. Rappaport
      Journal of Advertising Research Mar 2014, 54 (1) 110-118; DOI: 10.2501/JAR-54-1-110-118

S

  1. Seixas, Shaun A. S.

    1. The Power of Social Television: Can Social Media Build Viewer Engagement?
      Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
      Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080

  2. Shapiro, Stewart

    1. Tweens' Knowledge of Marketing Tactics
      Dan Freeman, Stewart Shapiro
      Journal of Advertising Research Mar 2014, 54 (1) 44-55; DOI: 10.2501/JAR-54-1-044-055

  3. Shi, Mengze

    1. Money Talks … to Online Opinion Leaders
      Mengze Shi, Andrea C. Wojnicki
      Journal of Advertising Research Mar 2014, 54 (1) 81-91; DOI: 10.2501/JAR-54-1-081-091

  4. Silberstein, Richard B.

    1. The Power of Social Television: Can Social Media Build Viewer Engagement?
      Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
      Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080

T

  1. Thomas, Randall K.

    1. Fast and Furious … … or Much Ado About Nothing?
      Randall K. Thomas
      Journal of Advertising Research Mar 2014, 54 (1) 17-31; DOI: 10.2501/JAR-54-1-017-031

W

  1. Wallace, Elaine

    1. Who “Likes” You … and Why? A Typology of Facebook Fans
      Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan
      Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109

  2. Wojnicki, Andrea C.

    1. Money Talks … to Online Opinion Leaders
      Mengze Shi, Andrea C. Wojnicki
      Journal of Advertising Research Mar 2014, 54 (1) 81-91; DOI: 10.2501/JAR-54-1-081-091
Back to top

In this issue

Jump to

Manage Table of content Alerts