Journal of Advertising Research: 53 (4)

01 December 2013; volume 53, issue 4

Letter from the CEO

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Honoring Insight that Drives Change
Journal of Advertising Research Dec 2013, 53 (4) i; DOI: 10.2501/JAR-53-4-00i-00i

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What We Know About New Mixes in Media Marketing
Geoffrey Precourt

Journal of Advertising Research Dec 2013, 53 (4) 356-357; DOI: 10.2501/JAR-53-4-356-357

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Please Pass the BaconA Tribute to Erwin Ephron
Gale Metzger

Journal of Advertising Research Dec 2013, 53 (4) 359-360; DOI: 10.2501/JAR-53-4-359-360

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Partnering for Growth in Emerging MarketsWhy Advertising Agencies Need to Lead, Not Follow
C. Samuel Craig

Journal of Advertising Research Dec 2013, 53 (4) 361-362; DOI: 10.2501/JAR-53-4-361-362

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Big Data: Friend or Foe of Digital Advertising?Five Ways Marketers Should Use Digital Big Data to Their Advantage
Gian Fulgoni

Journal of Advertising Research Dec 2013, 53 (4) 372-376; DOI: 10.2501/JAR-53-4-372-376

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More than Just “Snap, Crackle, and Pop”“Draw, Write, and Tell”: An Innovative Research Method with Young Children
Robert J. Angell, Catherine Angell

Journal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390
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Matching Product Attributes To Celebrities Who Reinforce the BrandAn Innovative Algorithmic Selection Model
Moti Zwilling, Gila E. Fruchter

Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
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Dance to the Music!How Musical Genres in Advertisements Can Sway Perceptions of Image
Steve Oakes, Adrian North

Journal of Advertising Research Dec 2013, 53 (4) 411-416; DOI: 10.2501/JAR-53-4-411-416

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Leveraging Synergy and Emotion In a Multi-Platform WorldA Neuroscience-Informed Model of Engagement
Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci

Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
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Effects of Multi-Channel Marketing on Consumers' Online Search BehaviorThe Power of Multiple Points of Connection
Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard

Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
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Unlocking the “Reminder” Potential When Viewers Pause ProgramsResults from a Laboratory Test of a New Online Medium
Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan

Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
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What Factors Affect Consumer Acceptance Of In-Game Advertisements?Click “Like” to Manage Digital Content for Players
Gina A. Tran, David Strutton

Journal of Advertising Research Dec 2013, 53 (4) 455-469; DOI: 10.2501/JAR-53-4-455-469