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Table of Contents

01 December 2013; volume 53, issue 4

Letter from the CEO

  • You have accessRestricted access
    Honoring Insight that Drives Change
    Journal of Advertising Research Dec 2013, 53 (4) i; DOI: 10.2501/JAR-53-4-00i-00i

Editor's Letter

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    What We Know About New Mixes in Media Marketing
    Geoffrey Precourt
    Journal of Advertising Research Dec 2013, 53 (4) 356-357; DOI: 10.2501/JAR-53-4-356-357

Lessons

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    Please Pass the BaconA Tribute to Erwin Ephron
    Gale Metzger
    Journal of Advertising Research Dec 2013, 53 (4) 359-360; DOI: 10.2501/JAR-53-4-359-360

Speaker's Box

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    Partnering for Growth in Emerging MarketsWhy Advertising Agencies Need to Lead, Not Follow
    C. Samuel Craig
    Journal of Advertising Research Dec 2013, 53 (4) 361-362; DOI: 10.2501/JAR-53-4-361-362

Research Quality

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    The Interaction of Sampling and Weighting In Producing a Representative Sample OnlineAn Excerpt from the ARF's “Foundations of Quality 2” Initiative
    John Bremer
    Journal of Advertising Research Dec 2013, 53 (4) 363-371; DOI: 10.2501/JAR-53-4-363-371

Numbers, Please

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    Big Data: Friend or Foe of Digital Advertising?Five Ways Marketers Should Use Digital Big Data to Their Advantage
    Gian Fulgoni
    Journal of Advertising Research Dec 2013, 53 (4) 372-376; DOI: 10.2501/JAR-53-4-372-376

Articles

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    More than Just “Snap, Crackle, and Pop”“Draw, Write, and Tell”: An Innovative Research Method with Young Children
    Robert J. Angell, Catherine Angell
    Journal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390
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    Matching Product Attributes To Celebrities Who Reinforce the BrandAn Innovative Algorithmic Selection Model
    Moti Zwilling, Gila E. Fruchter
    Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
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    Dance to the Music!How Musical Genres in Advertisements Can Sway Perceptions of Image
    Steve Oakes, Adrian North
    Journal of Advertising Research Dec 2013, 53 (4) 411-416; DOI: 10.2501/JAR-53-4-411-416

What We Know About New Mixes in Media Marketing

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    Leveraging Synergy and Emotion In a Multi-Platform WorldA Neuroscience-Informed Model of Engagement
    Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
    Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430
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    Effects of Multi-Channel Marketing on Consumers' Online Search BehaviorThe Power of Multiple Points of Connection
    Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
    Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
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    Unlocking the “Reminder” Potential When Viewers Pause ProgramsResults from a Laboratory Test of a New Online Medium
    Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
    Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454
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    What Factors Affect Consumer Acceptance Of In-Game Advertisements?Click “Like” to Manage Digital Content for Players
    Gina A. Tran, David Strutton
    Journal of Advertising Research Dec 2013, 53 (4) 455-469; DOI: 10.2501/JAR-53-4-455-469
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Journal of Advertising Research: 53 (4)
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